Intern, Influencer

Senior Associate, Social & Influencer Strategy, Health

Boston, Massachusetts, United States

 

Job Summary 

Weber Shandwick’s Boston office is seeking a Senior Associate, Social & Influencer Strategy, Health to join our team of energetic, multi-faceted social strategists and storytellers.

 

The ideal candidate will have a passion for healthcare innovation and telling brand stories across online platforms, with previous experience in client management, a foundation of social media and influencer strategy development, and a desire to partner with healthcare companies. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build influencer strategies to concepting social posts – working closely with team members at all levels to ensure flawless strategic execution of the client business objectives.  

 

Sound like you? Let’s talk!

 

What We’re Looking For

• Experience collaborating with senior strategists and account leads to execute social media & influencer programs, analyze performance and identify opportunities
• Demonstrated self-starters who work well within a highly collaborative, multi-disciplinary team to deliver client success
• Commitment to developing a strong understanding of client businesses and audiences, representing client interests throughout development of projects
• Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations
• Play a role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis
• Experience supporting digital strategy development, creative ideation and providing thoughtful recommendations for digital content 
• Ability to draft and manage cross-functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables

• Coach and develop junior staff (Associates and interns)

 

Qualifications:

• 2-3 years of experience, preferably within an agency environment
• Understanding of the overall media and social landscape, with an emphasis on social experience
• Experience in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Boston Salary range: $65,000.00 – $75,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

Have you ever been accused of being Extremely Online — and secretly thought, “thank you”? Do you scroll TikTok, Instagram, and LinkedIn with equal enthusiasm, then immediately translate what you see into, “here’s how a Fortune 100 client could actually use this without embarrassing themselves”? Do you instinctively know the difference between a moment that belongs in a client deck and one that should stay buried in the group chat?

On any given day, you might be:

• Building an influencer program that’s smart enough for the C-suite but will actually land on social.
• Coaching associates on how to use a trending sound without making the brand look like someone’s dad on TikTok. Unless it’s a cool dad.
• Advising a client on whether they need that A-list celeb… or if five niche creators will actually do the job better.
• Partnering with creative, paid, and earned colleagues to pull off an idea that feels both ambitious and achievable.
• Presenting a social strategy so good that your clients forget to check their email mid-meeting.

POV: You’re our next Director, Social + Influencer Strategy.

Weber Shandwick is looking for an Atlanta based Director, Social + Influencer Strategy who speaks internet fluently, loves strategy, and can lead both social and influencer programs with confidence (and maybe a little humor).

What You’ll Do.

• Lead integrated social + influencer strategies that move culture and
• Build and oversee influencer programs from strategy to execution — spotting the right creators, negotiating contracts, and measuring impact.
• Counsel clients on the creator strategy and help them navigate influence vs. reputation risk.
• Translate memes, moments, and data into client-ready recommendations that land.
• Serve as senior counsel to executives and win trust in the room.
• Mentor and elevate junior team members
• Help shape the future of our Atlanta office and contribute to growth across the agency.

Who You Are

• 7–9+ years of experience in social, influencer, or integrated communications (agency background a plus).
• Proven track record leading large, complex integrated campaigns that blend social + influencer strategy.
• Deep expertise in social platforms, influencer marketing trends, content formats, ad targeting, and analytics.
• Both strategist and operator — equally comfortable selling the vision to the C-suite and talking content vibes with creators.
• Skilled at building and managing influencer partnerships, with experience collaborating across creative, media, analytics, and PR.
• A strong people leader who motivates, coaches, and raises the bar for everyone.
• Known for making strategies that actually make sense — for the brand, the audience, and the cultural moment.
• Excellent communicator and persuasive presenter, in person and virtually.
• Culturally fluent, endlessly curious, resilient, and proactive — with a healthy sense of humor.

TL;DR: You’re social media obsessed, strategically brilliant, influencer-savvy, funny enough to survive a client dinner, and ready to make Atlanta another hub for social + influencer greatness. If that sounds like you we have a seat for you in Atlanta and sometimes a square on Microsoft Teams.

Required Qualifications

• 7–9 years of experience in digital communications, marketing, or related fields with a strong focus on influencer marketing and social media.
• Proven experience supporting large, complex clients with integrated campaigns that blend social and influencer strategies.
• Deep expertise in social platforms, influencer marketing trends, content formats, ad targeting, and analytics.
• Demonstrated ability to provide high-level client counsel, manage multiple stakeholders, and drive measurable outcomes.
• Strong cross-functional collaboration experience across creative, media, analytics, and PR.
• A passion for pop culture, creators, and emerging digital communities, with a keen sense of cultural fluency.
• Experience building relationships with creators, influencers, and agents, with proven ability to manage partnerships.
• Strong organizational, project management, and multitasking skills; comfortable in a fast-paced environment.
• Excellent written and verbal communication skills; persuasive presenter both virtually and in-person.
• A resilient, entrepreneurial mindset—curious, proactive, and with a healthy sense of humor.

Skills

• Social Platforms: Proficiency across Instagram, TikTok, YouTube, X/Twitter, LinkedIn, Facebook, and emerging platforms, with an understanding of native content formats and analytics.
• Influencer Marketing Tools: Experience with influencer marketing platforms and CRM systems (e.g., CreatorIQ or similar), and comfort with industry-standard analytics solutions for campaign measurement.
• Compliance & Governance: Knowledge of FTC guidelines, platform requirements, and risk/liability considerations in influencer campaigns.
• Analytics & Management Tools: Familiarity with social listening, analytics, and management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Hootsuite, Google Analytics, etc.
• Research & Insights: Superb desk research skills and ability to translate insights into actionable strategies.
• Content Creation: Strong writing skills for short-form social content and experience building compelling presentations that tell smart, original stories.
• Technical Skills: Comfort with Microsoft Excel and PowerPoint for creating client-ready deliverables.
• Communication & Presentation: Clear, persuasive communicator and confident presenter (virtually and in-person).
• Strategic Thinking: Ability to translate client needs into integrated social + influencer programs that deliver measurable impact.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $93,000 – $123,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

Manager, Influencer Strategy

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in Central across one of our key locations (Chicago, Detroit, St. Louis, Minneapolis, Dallas). We are looking for a candidate with 3+ years of experience.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• Thinking: Intellectual curiosity and creativity are a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
• Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.
• Knowledge: Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
• Measurement and Analytics: Track & report influencer performance against campaign KPIs, translate results into insights on brand impact and health, and highlight optimizations that drive stronger outcomes.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for day-to-day executional of multiple client programs, budgets, plans
• Support & elevate to daily client contact, serving as a trusted resource and advisor
• Coordinate with cross-functional teams (strategy, creative, integrated media specialists, influencer), ensuring flow and alignment on deliverables
• Translate tactical assignments into clear action steps for support teams, tracking progress against agreed strategy
• Draft messaging and support influencer strategy development, contributing ideas and research
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Manager counterparts to help manage program and project budgets

• Demonstrate financial acumen in the areas of budgeting, billing and staffing; accurately track hours, expenses, and billing codes; support staffing allocations

Influencer Strategy & Execution

• Leverage agency tools and processes for influencer identification, contracts, and measurement, ensuring consistency in use
• Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both consumer and brands (bonus if you like cards)

• Contribute to influencer strategies with research, benchmarking, and tactical recommendations

• Research, vet, contract and manage relationships with influencer talent

• Draft and compile influencer briefing materials for internal and client review

• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies to completion, including day-to-day deliverables under senior team guidance
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Handle daily client communications on defined projects and escalate as needed

• Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

• Serve as a key participant in client meetings and presentations on defined workstreams
• Draft, proof and edit client related documents and ensure accuracy in deliverables before senior review
• Manage support team resources and deliverables around major campaigns and product launches

Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $67,000 – $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1