Senior Manager, Earned Media

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!   
  
If you’ve got a passion for PR, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 

POSITION PROFILE 

Do you love building relationships with journalists? Keeping your finger on the pulse of trends and breaking news? The thrill of the pitch? Landing the perfect story for your client? If so, this is the role for you. 

Our Toronto office is looking for a Senior Manager, Earned Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring up-and-coming talent. The ideal candidate will have experience that encompasses media relations (earned and paid), influencer engagement, event planning and program execution. 

With 5-7 years of experience, you’ll help us create campaigns that drive impactful earned media coverage and activate influencer and social programs that generate meaningful and measurable results.  

 

PRIMARY RESPONSIBILITIES 
 

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention 

• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage 

• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage 

• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite 

• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences 

• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels 

• Oversee client activations and activation teams  

• Counsel, coach and develop junior staff  

• Lead logistics planning for media and other influencer events 

• Support the development of KPIs to maximize media relations impact  

• Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions 

• Highlight results, measuring success and promoting wins and key learnings to client 

 

REQUIREMENTS 
 

• Public relations experience of approximately 5-7 years, agency or in-house 

• Experience in retail, technology and/or small business sectors an asset 

• Expertise in media relations and event planning, including:  

• Strong existing media and influencer relationships 

• Working knowledge of and comfort executing new media forms 

• Ability to develop new media and influencer relations and turn those relationships into coverage 

• Drafting media materials, including pitches and press releases 

• Optimizing programs in real-time to maximize success based on preliminary results 

• Amplification of strategies, including paid, owned and earned 

• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources  

• Ability to counsel clients on media relations activities and present plans in a convincing manner 

• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders  

• Strong team leadership abilities  

• Strong written and verbal communication skills in English 

• Strong negotiation, presentation, collaboration and problem-solving skills 

 

Salary range: CAD 79,000.00 – CAD 95,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Du fühlst Dich in der Markenwelt zu Hause und findest es spannend, wie unterschiedliche Konsumentengruppen ticken? Du möchtest deine Kenntnisse in der B2C-Kundenberatung verschiedener Branchen wie Food, Consumer Electronics & Entertainment weiter ausbauen? Du interessierst dich für klassische PR ebenso wie für Influencer Marketing und möchtest Teil unseres dynamischen und modernen Agenturleben werden? Dann müssen wir uns unbedingt kennenlernen!     

 

DEIN TEAM: 

Wir sind ein buntes Team von Media-Relations-, Social Media und Influencer-Expert:innen, das es liebt, Kommunikationskampagnen für namhafte Kund:innen zu erstellen – zusammen mit unseren Kreativen und Strateg:innen, die in ganz Deutschland verstreut arbeiten. Das heißt, wir arbeiten standort- und manchmal auch länderübergreifend – auf Englisch und Deutsch.  

 

DEINE AUFGABEN – DU…  

• betreust gemeinsam mit unseren Kommunikationsberater:innen nationale wie internationale Kund:innen aus den Bereichen Food, Entertainment und Consumer Electronics.   
• erstellst Texte wie Pressemitteilungen, Medien Pitches, Social Postings sowie Briefings für Journalist:innen, Influencer oder andere Partner:innen. 
• übernimmst proaktive Presse- und Medienarbeit mit Journalist:innen sowie Fach- und Lifestyleerxpert:innen und Influencern.  
• steuerst Projekte für namhafte Kund:innen und bist vor Ort auf verschiedenen Events und/oder Messen.   
• unterstützt bei der Planung, Umsetzung und Auswertung von Kommunikationskonzepten und innovativen Kampagnen. 

 

DAMIT PUNKTEST DU BEI UNS – DU…  

• verfügst über erste Berufserfahrung im PR-/Kommunikationsbereich in Form eines abgeschlossenen Traineeships oder einer vergleichbaren Erfahrung. 
• bringst erste Erfahrungen im oder alternativ ein ausgeprägtes Interesse für den Bereich Fast-moving Consumer Goods mit. 
• hast einen Überblick über die gängigsten Medien in Deutschland. 
• bist ein Teamplayer, besitzt ein großes Auffassungsvermögen und bringst dich proaktiv ein. 
• hast einen sicheren Umgang mit Microsoft Office (Word, Powerpoint, Excel, Outlook). 
• drückst dich sehr gut aus, sowohl in Deutsch als auch in Englisch. 
• NICE TO HAVE: Du hast bereits Beziehungen zu Medienkontakten aufgebaut, idealerweise im Bereich Consumer/Lifestyle. 

 

DAS BIETEN WIR DIR: 

• Einen unbefristeten Arbeitsvertrag. 
• 28 Tage Urlaub im Jahr sowie zusätzlich Heiligabend, Silvester und an deinem Geburtstag frei.  
• Hybrides Arbeiten und flexible Arbeitszeitenregelung.  
• Möglichkeiten zur temporären Remote-Arbeit aus dem EU-Ausland.     
• Subvention deines Deutschlandtickets sowie Bike-Leasing via Jobrad.  
• Unbegrenzter Zugang zu LinkedIn Learning.  
• Mental Health Initiativen wie die freie Nutzung unserer externen Mitarbeitendenberatung (EAP), mit der dir psychologische Expert:innen zu jeder Zeit zur Verfügung stehen.  
• Zahlreiche Mitarbeiterrabatte bei ausgewählten Shopping-Partner:innen.  
• Regelmäßig interne Workshops & Trainings. 

 

 

KLINGT NACH DIR?  

Dann bist du bei uns genau richtig! Los geht’s! Wir freuen uns auf deine Bewerbung. 

Du hast noch Fragen? Rufe mich gerne direkt an unter +49 30 203512 55. Ich bin Tatjana, deine Ansprechpartnerin. 

 

UNSER PROFIL: 

Wir sind eine der weltweit führenden Kommunikationsagenturen mit Niederlassungen in über 80 Ländern. In Deutschland arbeiten 160 Kolleg:innen unabhängig von einer Practice- und Standortstruktur übergreifend in agilen Teams zusammen. Wir beraten unsere Kund:innen an den Schnittstellen von Wirtschaft, Gesellschaft und Politik umfassend und bieten je nach Problemstellung und Herausforderung individuell zusammengestellte Teams aus unseren Kompetenz- und Skill-Clustern. 

 

Wir verpflichten uns zur Gleichberechtigung aller Mitarbeitenden und sorgen für ein diskriminierungs- und belästigungsfreies Arbeitsumfeld. Alle Einstellungsentscheidungen sind durch die Stellenanforderungen, die individuellen Qualifikationen und den geschäftlichen Bedarf begründet. Alle entsprechend qualifizierten Bewerber werden ungeachtet ihrer ethnischen Herkunft, ihrer Hautfarbe, ihrer Religion, ihres Geschlechtes, ihres Alters, ihrer sexuellen Orientierung, ihrer nationalen Herkunft oder einer Behinderung gleichermaßen für eine Anstellung berücksichtigt. 

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OVERVIEW

Part of The Weber Shandwick Collective (TWSC), we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company’s Most Innovative Companies 2024.

 

About the role:

We are seeking an experienced freelance trainer to facilitate engaging and interactive virtual training sessions aimed at supporting people managers to effectively lead their teams through change and transformation.

Required Skills:

• Training Facilitation Experience: Proven ability to deliver effective and engaging virtual training sessions in Japanese language.
• Fluency in Japanese and English: Excellent written and verbal communication skills in both languages.

 

Desirable Skills and Credentials (not mandatory):

• Change Management Experience: Background in delivering training to support change management and large-scale transformation initiatives is highly advantageous.

Availability:

• Start Date: The candidate must be available to commence work from late August/ early September.
• Training Program Timeline: The expected training program is scheduled to run between September and November
• Weekly Hours: Availability for around 5 hours of briefing sessions in late August as well as around 50 hours training facilitation between September and November

 

About United Minds:

United Minds, part of The Weber Shandwick Collective, is a global management consultancy specializing in organizational transformation. With a multidisciplinary team of business strategists, organizational psychologists, and communications experts, United Minds offers a comprehensive suite of services including organizational design, governance, operating model optimization, strategic counsel for C-suite leaders, and transformation planning. United Minds operates globally, with offices in New York, Stockholm, Singapore, and other major cities, and is dedicated to fostering cultures of inclusion, curiosity, and impact within client organizations.

 

Note from the team

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.

 

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