Keeping women’s breast health in check
“A ‘Love/Hate’ relationship”
Breast Cancer Now, a UK-based charity, asked us to create a film to amplify its “Check Them” awareness campaign during Breast Cancer Awareness month.
Fear around COVID-19 was preventing women from seeking medical advice and getting their breasts checked.
We identified an opportunity to tell a broader story – to address the love/hate relationship women have always had with their breasts.
We talked to UK women of various ages, ethnicities and backgrounds about their personal breast experiences and turned to animation to bring their stories to life. With award-winning filmmaker Anna Ginsburg producing the piece – we show the relationships women have with their breasts over the course of their lives, ending with a simple, yet compelling call to action: Love Them. Hate Them. Check Them.