Senior Manager, Integrated Media

Who We Are 

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working at the cutting edge of the new media landscape. We’re storytellers and content creators who engage people IN the story. Our success is built on a deep commitment to client service and our people, embracing creativity and collaboration to build brands and reputations. 

About the Role 

Weber Shandwick is seeking a talented Senior Manager of B2B Digital Marketing to join our Weber Advisory team. You will lead integrated digital marketing strategy and execution for major B2B clients, focusing on everything from demand generation and marketing automation to content strategy and paid media. This is a hands-on, strategic role where you will be the central expert, guiding clients and internal teams to deliver impactful, performance-driven campaigns. 

This position is based in our Baltimore office on a hybrid schedule. 

About You 

You are a strategic, solutions-oriented marketer with a passion for the B2B landscape. You think in terms of user journeys, sales funnels, and lead nurturing, and you know how to use MarTech platforms (like Marketo or Salesforce) to bring those strategies to life. You are a highly collaborative leader who can manage complex projects, liaise with senior clients, and guide creative and technical teams with confidence. You thrive on turning business objectives into measurable marketing results. 

What You’ll Do 

• Develop & Lead Strategy: Architect and implement integrated B2B marketing strategies for major campaigns and product launches, with a focus on demand generation, lead nurturing, and Account-Based Marketing (ABM).
• Execute Across Channels: Oversee the execution of digital campaigns, including marketing automation, paid media, content marketing, and SEO/SEM, ensuring all channels work together to drive results.
• Serve as a Client Advisor: Act as the primary digital marketing strategist for key clients, providing senior-level counsel and building strong, trusted relationships.
• Manage Integrated Projects: Manage project timelines, budgets, and staffing for complex digital initiatives, coordinating across internal creative, paid media, and analytics teams to ensure flawless delivery. 

What You’ll Bring 

• Basic Qualifications:
  • 6-8 years of experience in digital marketing, with a strong preference for an agency background.
  • Proven expertise in B2B marketing, including demand generation, lead generation, ABM, and sales enablement.
  • Hands-on experience with B2B marketing automation and CRM platforms (e.g., Marketo, Pardot, Salesforce, HubSpot).
  • Experience managing integrated campaigns and collaborating with creative, technical, and media teams. 
• Competencies:
  • Strategic Thinking: The ability to see the big picture, develop comprehensive strategies, and translate business goals into marketing outcomes.
  • Client Service & Communication: Excellent written and verbal communication skills with proven success in managing senior-level client relationships.
  • Collaboration: A talent for building strong relationships and working effectively across multiple teams and disciplines.
  • Business Acumen: A sharp, solutions-oriented mindset focused on meeting deadlines, managing budgets, and delivering measurable results. 

 Salary Range: $80,000 USD – $95,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

Who We Are 

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working at the cutting edge of the new media landscape. We’re storytellers and content creators who engage people IN the story. Our success is built on a deep commitment to client service and our people, embracing creativity and collaboration to build brands and reputations. 

About the Role 

Weber Shandwick is seeking a motivated and detail-oriented Associate to join our B2B Digital Marketing team. In this role, you will be essential to the success of our integrated campaigns, supporting the team in executing marketing strategies for major B2B clients. You’ll get hands-on experience with campaign coordination, data reporting, marketing automation, and content development, providing a fantastic opportunity to grow your digital marketing skills. 

This position is based in our Baltimore office on a hybrid schedule and is part of the agency’s South business unit (Atlanta, Baltimore, Washington D.C.). 

About You 

You are a digitally-savvy, curious, and collaborative team player eager to build a career in B2B marketing. You have a keen eye for detail and thrive on organization, whether you’re tracking project timelines or compiling campaign data. A fast learner and a proactive communicator, you’re excited to contribute ideas in brainstorms and support a talented team in delivering best-in-class work for world-renowned brands. 

What You’ll Do  

• Campaign Execution & Support: Assist in the day-to-day management and execution of integrated B2B marketing campaigns, coordinating with creative, media, and account teams to ensure deliverables are on track.
• Reporting & Analytics: Help compile and analyze campaign data, review performance deliverables, and contribute to reports that track progress against client goals.
• Project Coordination: Support project logistics by maintaining project trackers, updating status documents, and coordinating the delivery of assets across teams.
• Research & Ideation: Conduct research on industry trends, competitors, and client landscapes, and actively participate in team brainstorms by sharing fresh ideas. 

What You’ll Bring  

• Basic Qualifications:
  • 1-3 years of experience in the digital communications or marketing industry; agency experience is a strong plus.
  • Familiarity with digital marketing principles, including demand generation, lead generation, and email marketing. 
  • Basic understanding of or exposure to MarTech tools (e.g., Marketing Automation, CRM, CMS) and analytics platforms. 
  • Bachelor’s degree in a relevant field. 
• Competencies:
  • Detail-Oriented: A commitment to delivering clear, precise, and accurate work, from data entry to reviewing deliverables.
  • Collaboration & Communication: Strong interpersonal and communication skills with the ability to work effectively within a fast-paced, integrated team environment. 
  • Proactive & Eager to Learn: A passion for digital marketing, a curious mindset, and an openness to learning and growth opportunities. 
  • Time Management: The ability to manage multiple tasks, meet deadlines, and work well in a dynamic environment. 

Salary Range: $50,000 USD – $55,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Social & Influencer Strategy 

If you’ve got a passion for Social Media and Influencer, here’s an opportunity to advance your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running) and boasts the most exciting client list of any agency in the country.

We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

POSITION PROFILE 
 
We are currently seeking a Manager, Social and Influencer to join our team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

With 3-5 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration. 

 
RESPONSIBILITIES 

• Understanding and applying best-in-class social and influencer (organic and paid) practices and platform capabilities 
• Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals, including defining the role of creators within campaign ecosystems
• Manage always-on social accounts, including creating and managing social media content calendars and execution 
• Developing and managing creator-first campaigns end-to-end, including briefing, sourcing, contracting, content development, approvals and execution
• Building and managing creator rosters and relationships, identifying the right mix of tastemakers, educators, converters and community voices to deliver against campaign objectives
• Conducting landscape and social listening research to identify content, creative and strategic opportunities 
• Overseeing social content development including working with the in-house content team 
• Developing and leading end-to-end social-first influencer campaigns 
• Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle 
• Utilizing social listening tools to conduct audits and develop reports and campaign monitors 
• Managing social and influencer budgets, deliverables, timelines and performance expectations across campaigns
• Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
• Establishing KPIs and measurement frameworks specific to influencer marketing, including earned reach, content performance, audience response and conversion indicators where applicable
• Assisting in digital education and training programs for the wider agency 
• Assisting with new business proposals 

REQUIREMENTS 

• 3–5 years of experience in social media, influencer marketing or integrated communications (agency experience a plus)
• Proven experience managing influencer campaigns end-to-end, including creator sourcing, briefing, contracting, content development and performance reporting
• Strong understanding of how social and influencer integrate across paid, owned and earned channels
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• Experience with social and influencer analytics and monitoring tools such as (Sprout, CreatorIQ, Later, Tagger, Hootsuite, or similar)
• Experience with social listening tools (e.g., Talkwalker, Brandwatch, Meltwater) and applying insights to strategy
• Experience preferred in setting up paid campaigns on major platforms (Meta and TikTok) 
• A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred 

Salary Range: CAD $65,000 – CAD $80,000 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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