Account Director, Earned Media Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We are seeking a strong Senior Manager to join our Earned Media team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture, trends, and the world of sports. As a Senior Manager, you will have the opportunity to work on top-tier brands across a variety of consumer categories, with a focus on bringing stories to life at the intersection of culture, lifestyle, and sports.

What You Will Be Doing  

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite
• Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
• Oversee client activations and programs including cultural/sporting events (e.g. Super Bowl, World Cup, Olympics, etc.)
• Counsel, coach and develop junior staff 
• Lead logistics planning for media and other influencer events
• Support the development of KPIs to maximize media relations impact 
• Highlight results, measuring success and promoting wins and key learnings to client 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Public relations experience of approximately 5-7 years, agency or in-house
• Experience and/or passion for pop culture and sports
• Fluency in media relations
• Strong existing media and influencer relationships
• Ability to develop new media and influencer relations and turn those relationships into coverage
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)
• Drafting media materials, including pitches and press releases
• Optimizing programs in real-time to maximize success based on preliminary results
• Amplification of strategies, including paid, owned and earned
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
• Strong team leadership abilities 
• Strong written and verbal communication skills in English
• Strong negotiation, presentation, collaboration and problem-solving skills 

This is a hybrid role tied to our Boston office.

Salary Range: $81,000 USD – $98,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Associate, Earned Media, Healthcare

Weber Shandwick is seeking a Senior Associate, Earned Media (Senior Account Executive equivalent) for its growing health earned media team and healthcare practice.

As a Senior Associate, you will be supporting earned media strategy and driving execution for campaign and product launches, news engine programs, disease awareness initiatives and more for our healthcare accounts. The ideal candidate has experience in or a passion for health-related work, creativity and a foundation of media relations skills. This opportunity is a fit for someone who places an emphasis on relationship-management, is a strong writer, loves the thrill of a pitch, can juggle supporting multiple clients and teams, keeps a pulse on the media landscape and can bring creativity as well as existing and new media relationships to teams.

Job description:

• Serve as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members
• Generate story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage
• Research media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities
• Attend client events and manages on-site media and influencers at local and national events
• Maintain a keen interest in current news and industry trends; proactively flag notable media opportunities via media coverage for newsjacking/opportunistic media and share insights with teams and clients to inform plans, strategies and activations
• Anticipate and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Assist with client communication and manage detailed tasks with the account and earned media teams
• Develop and manage project timelines and weekly action plans to ensure all media internal and client deliverables are met with quality and efficiency

Requirements:

• 2 or more years’ experience in public relations at an agency or corporate in-house (healthcare experience preferred)
• Media relations skills (media monitoring, media list development, pitch development, outreach
• Experience and interest in working with healthcare clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and organization
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

Salary Range: $70,400 USD – $78,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is looking for a dynamic Account Director to join our Consumer team in our New York office supporting iconic beauty brands.

We Are Seeking:

We are looking for a driven, self-motivated and culturally fluent, Account Director to join our Consumer team, working across beauty and CPG brands. As an Account Director, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for some of our top clients including Unilever W&C brands. This is a high-visibility role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You’ll work closely with clients, and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent. 

What the Role Entails:

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
• Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
• Ability to turn ideas into workable plans and presentations via decks
• Build trusted relationships with senior clients, offering strategic POVs and counsel
• Ensure programs are rooted in insights and measured against KPIs
• Manage diverse internal teams and SMEs with clarity and organization
• Lead by providing mentorship, fostering growth and innovation

Who You Are:

• Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends
• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
• A strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict
• Aptitude for financial analysis
• Confident working with senior clients and leading large teams
• A natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency’s success as well as individual career

Basic Qualifications:

• At least 7 years’ experience in agency, PR/Communications space
• Bachelor’s Degree in Communications, Business Management, or related field

Salary Range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH