Account Director, Social Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Publishing Manager

Weber Shandwick is seeking a Senior Manager, Social Publishing  to join our team on a major automotive client.

This person will be the main point of contact and communication center for clients, internal teams and agency partners for all content/asset needs, starting from the early ideation stages to asset strategy, integration across teams and platforms, asset delivery and more.

This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, direct client interactions, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies, managing junior team members, responsible for routing approvals, working within the broader IAT, and publishing content on social media.

Job Responsibilities

• Lead client communications with supervision from manager and reliably represent agency to both internal and external stakeholders
• Track status of account activities and take a lead role in proactively sharing updates with clients
• Lead status meetings and maintain consistent touchpoints across the broader IAT and client teams
• Develop social and digital content strategies, based on the understanding of the client’s brand message, voice, objectives and target audiences.
• Provide creative and strategic input on social and digital projects.
• Support and brief large and diverse Community Management teams, as they relate to the strategic objectives.
• Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
• Monitor trends in social networks to adjust the strategy, content and work based on the latest platforms updates and innovations.
• Have an eye to detect business opportunities and develop the right solution.
• Take the lead when needed in front of the clients, and provide a valuable strategic POV.
• Provide thought leadership on social media vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations and think dynamically of the intersection of social listening and content creation
• A willingness to jump in on community management, content publishing, brainstorms, trend reports, client meetings, and other related social media activities

Job Qualifications

• BA or BS in communications or related field
• 4-6 years of related social media experience
• Passion and enthusiasm for the job to be done — this is a role where you can make a real difference and impact on one of the world’s largest automotive companies. 
• Possess high-level proficiency in social media platforms and inherent curiosity about emerging platforms.
  • Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines, routing for approvals, anticipating issues and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Ability to think critically about account work, ask questions as needed and effectively solve problems
• Have deep working knowledge of the social and digital ecosystem
• Be a strong hands-on, rubber-meets-road type that can organize projects and operate multi-faceted programs
• Understand the paid media environment and how it applies to a holistic social media strategy
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
• Have experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.
• Strong time management skills and attention to detail
• Interest in growing knowledge and expertise of the Automotive industry, its new challenges and developments and how that resonates with Consumers
• Excellent written and verbal communication skills with the ability to effectively communicate with clients and internal team members across multiple levels

Additional Qualifications:

• Strong oral and written communication skills
• Strong time management skills and attention to detail
• Results-oriented
• Team player

Salary range: $79,000 USD – $95,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Social Publishing Manager

Weber Shandwick is looking for a Manager, Social Publishing  to join our team in Detroit to work on an automotive client. We are seeking someone with a foundation in social media, an ability to adapt to an automotive environment through previous client experiences. The ideal candidate loves the ever-evolving world of social, can help manage the clients and teams and is interested in contributing within our client’s communities. Familiarity with current social platform capabilities, best practices and trends are a must. Our team is curious, creative and constantly seeking opportunities to leverage cultural engagement.

The role requires attention to detail, the ability to be adaptable on the fly, and picking up the overall process for how content comes to life. This person will be a key point of contact and communication for clients, internal teams and agency partners for all content/asset needs, starting from the early ideation stages to asset strategy, integration across teams and platforms, asset delivery and more. This person must be willing to dive into social and assist with publishing, community management, and more.

This is not a Project Manager role, however those skills are required to effectively manage the processes that help content go live. This Manager will need to effectively review feedback and understand what questions to bring to clients and our internal team to ensure the right content goes live.

Responsibilities:

• Track status of account activities and take a lead role in proactively sharing updates with clients
• Be an active participant in client meetings
• Assist in ongoing tracking of content being routed and shared
• Work with the community management team on best practices and identifying proactive responses
• Identify trends and proactive moments for the brand to participate in through community management or content
• Educate clients on the latest happenings in social media

Basic Qualifications:

• BA or BS in communications or related field
• 2-4 years of related communications experience
• An understanding of how to post on social media
• The ability to learn and utilize a suite of social media publishing tools
• Desire and ability to work in a fast-paced, entrepreneurial environment; applicant must be a self-starter, with the ability to work independently and interdependently across a diverse organization, but can also take direction
• Interest in growing knowledge of the Automotive industry, its new challenges and developments and how that resonates with Consumers
• Ability to adapt quickly to changes
• Willingness to learn the automotive industry; and specific audiences within including luxury, truck, and EV audiences
• Ability to think critically about account work, ask questions as needed and effectively solve problems
• Exceptional judgment when working with team members, client contacts and partners
• Be a strong hands-on, rubber-meets-road type that can organize projects and operate multi-faceted programs
• Excellent written and verbal communication skills with the ability to effectively communicate with clients and internal team members across multiple levels
• Strong time management skills and attention to detail
• Demonstrates ability to interact with senior level clients
• Experience with paid social a plus
• A willingness to learn, utilize, and educate with AI

Skills/Platforms:

• Microsoft Office (experience supporting the development of presentations)
• Social media platforms and community management tools including but not limited to Meta, TikTok, YouTube, LinkedIn, Reddit, Khoros, Opal 

Salary range: $67,000 USD – $80,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Associate, Community Management

Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach?

We’re seeking an Associate, Community Manager, to join our team in Detroit. This motivated collaborator will bring their ✨passion✨ for all things social to our high-performance, collaborative team. S/he operates efficiently within a group, executes assigned tasks independently, and can handle multiple projects/clients at a time.

This individual will be responsible for supporting our client’s social business. Primary day-to-day responsibilities include monitoring owned social pages and on-going community engagement and management. Tangentially, the candidate is required to conduct social media research and participate in creative brainstorms for social content.

RESPONSIBILITIES:

• Community Management: monitoring of owned social channels using social media tools to assign, and appropriately evaluate engagements from community, including Brand partnership and influencer engagements
• Remain current on cultural trends and technology while looking for opportunities to incorporate the Brand into conversations
• Identify and escalate trending social topics or content to account and strategy teams
• Be willing to learn and identify areas of opportunity within unique audiences and across the automotive space within social platforms and the digital landscape
• Liaison between a cross-functional project team, which includes Strategy, Influencer, Paid Media, and Analytics  
• Escalate potential crises or negative sentiment to internal teams
• Conduct social media research
• Participate in agency brainstorms
• Post content across social media platforms

QUALIFICATIONS:

• Bachelor’s Degree
• 0-2 years related professional experience
• Solid writing skills
• Storytelling aptitude
• Strong analytical skills
• Knowledge in Digital Marketing/Social Media Management
• Experience working on teams or with project managers and adhering to deadlines
• Strong oral and written communication skills
• Proficient with Microsoft Office

ADDITIONAL QUALIFICATIONS:

• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team
• Willingness to learn the automotive industry; and specific audiences within including luxury, truck, and EV audiences
• Have excellent organization and time management skills
• Have a passion and experience for social media and stay ahead of the curve on industry developments 
• Have very strong written and verbal communications skills
• Must feel comfortable learning new systems and tools
• Avid social user and/or community management experience
• Experience activating paid media campaigns a plus
• Ability to effectively manage multiple tasks concurrently
• Ability to assign priorities and meet due dates 

Skills/Platforms:

• Microsoft Office (experience supporting the development of presentations)
• Social media platforms and community management tools including but not limited to Meta, TikTok, YouTube, LinkedIn, Reddit, Khoros, Opal

Salary range: $50,000 USD – $55,000 USD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1