Manager, Analytics

Director, Influencer Analytics

Influencer marketing has evolved beyond sponsored posts and brand mentions and is now a strategic lever for full funnel brand activations, performance, and cultural relevance. In this role, you will lead our agency’s influencer analytics function, reporting directly into our SVP of Analytics who will guide your progression. You will turn complex data into powerful narratives that shape influencer strategies and demonstrate true impact to clients.

You will be responsible for architecting how we measure influencer effectiveness at scale, guiding both real-time optimization and long-term program strategy. Your work will not only fuel client success but also set standards across the agency for how we define, track, and benchmark influencer performance. You will lead a cross-office analytics taskforce, formalize internal tools and frameworks, and drive consistent measurement across a wide range of verticals and platforms.

Successful members of our team have a passion for emerging tech and influencers, are culture mavens, bring a data-driven approach to decision-making, have the courage to speak truth to power, and can transcend their own biases to make objective judgments.

We’re looking for someone who thrives in fast-paced agency environments, has strong command of social and influencer data, and brings a future-focused mindset to how creators are evaluated. This is a leadership role that sits at the intersection of marketing, data, and storytelling.

You will play a key role on our team, leading the development of analytics-driven projects crossing multiple geographies and issues and helping to mentor and grow the skill sets of emerging talent in our practice.

You must be an excellent communicator, strategic client counselor and prepared to “roll up your sleeves” and stay close to the work. 

Responsibilities

• Be the subject matter expert in influencer marketing analytics, providing guidance and strategic insight to internal teams and clients while also able to explain nuances of analysis to more junior staff.
• Collaborate with account, strategy, and creative teams to ensure influencer analytics are embedded at every stage of the campaign lifecycle.
• Develop and deploy a standardized toolkit for influencer measurement, including scorecards, dashboards, and data collection protocols.
• Design and own measurement frameworks that capture full-funnel impact of influencer campaigns — from reach and engagement to sentiment, brand lift, and conversion.
• Create and deliver pre-campaign baselines, post-campaign, quarterly, and year-end reports that provide performance insights, business implications, and clear storytelling and actionable ideas for executive audiences.
• Lead the agency’s Influencer Marketing Analytics Taskforce, driving alignment across North America on methodologies, tools, and reporting approaches.
• Contribute to the development of advanced models and methodologies, such as ROI forecasting, attribution frameworks, and creator value modeling.
• Partner with Project Management (PM) and Operations (Ops) to understand team allocations and profitability of billable work for each project, work alongside team leads on optimizing resourcing across billable projects and new business

Qualifications

• Strong interest in the creator economy, platform evolution, and the cultural impact of influencers.
• Demonstrated expertise and experience translating data and research into strategic insights and recommendations.
• 5+ years of relevant full-time experience, with at least 4 years in influencer marketing analytics, social data, or digital measurement within an agency environment.
• Demonstrated expertise in designing measurement frameworks, performance benchmarking, and campaign optimization for influencer programs.
• Strong proficiency in data analysis and visualization; experience with Tableau, Power BI, Excel, or Google Data Studio preferred. Experience with SQL, Python, or R is a plus but not required.
• Desire and capacity to take ownership of workstreams, manage fast deadlines and agile deliverable processes, nurture client relationships, collaborate with diverse teams.
• Work well within highly collaborative, multidisciplinary teams.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $110,000 – $140,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

About the Role

Weber Shandwick is seeking a talented Senior Data Engineer to join our team in Washington, DC.  You will be joining a team of business strategists, data scientists and data engineers to build innovative data solutions and would work at the intersection of Data Engineering and Applied Generative AI. 

The Senior Data Engineer will design, build, test, implement and maintain data solutions that support clients’ Enterprise Analytics. The incumbent will work with multiple technology partners to provision and maintain a data infrastructure used for media analyses. The role will work closely with business analysts and data scientists to ensure the platform meets business demands.  

Key Responsibilities

• Data Engineering:
• Design, develop, and maintain scalable data pipelines and ETL processes.
• Optimize SQL queries and database performance for analytical and operational workloads.
• Implement data quality, governance, and security best practices.
• Applied AI:
• Collaborate with data scientists to productionize AI/ML models, including Generative AI solutions.
• Integrate Gen AI solutions into business workflows, ensuring reliability and scalability.
• Platform & Tooling:
• Leverage cloud platforms (preferably GCP) for data engineering and AI workloads.
• Develop dashboards, reports, or visualizations (Qlik experience is a plus).
• Automate data workflows and implement CI/CD for data pipelines and AI services.

Required Qualifications: 

• 3+ years of experience as a Data Engineer using proven, industry-leading cloud platforms such as AWS, GCP, and Azure
• Proficiency coding in Python for data processing, automation, and AI/ML workflows.
• Advanced SQL skills for complex data manipulation, optimization, and analytics.
• Knowledge of orchestration tools (e.g., Airflow, Dagster, Prefect).
• Experience developing sophisticated data pipelines using AWS EMR, Apache Spark, etc.
• Creative-minded individual, enjoys open-ended problems and challenging the status quo
• Excellent written and spoken communication skills
• Ability to conduct independent work and manage projects from beginning to end

Preferred Qualifications: 

• Relevant GCP or AWS certifications
• Experience with social media data and APIs
• Working knowledge of BI platforms such as Tableau, Power BI, Qlik, etc.
• Experience working in a consulting company or agency

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Washington DC Salary range: $110,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

Job Title: VP, Analytics

Location: New York, New York, United States

Salary: $141,170-$170,000/year

IPG DXTRA, Inc. (d/b/a Weber Shandwick) is seeking a VP, Analytics to work with Analytics & Intelligence teammates and manage a team to create visually compelling reporting and insights that allow client to easily evaluate paid, earned, social and owned media relative to business objectives, and mentor junior team members. This position will be based in our New York City office on a hybrid schedule.

Primary Responsibilities:

• Work with Nexus, Product and Data Science team to develop client-facing marketing analysis solutions and products, while seeking opportunities for business growth.
• Develop report structure, data visualization and insights to deliver strategic recommendations, both internally and client-facing. Identify, analyze, and interpret trends or patterns in complex data sets.
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms, and use that knowledge to continuous inform and enhance the work.
• Work with team of business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis.
• Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
• Define and develop audience insights and build consumer profiles including demographic, firmographic, and psychographic information using third party databases such as MRI-Simmons, GWI and Nielsen.

Requirements:

• Bachelor’s degree in Business Analytics, Environmental Studies or Sustainable Development, plus 3 years of experience in the position offered or as an insights and strategy analyst at a PR agency.
• All required experience must have included:
  • Developing corporate reputation strategies and marketing insights focused on sustainability, environment, technology, and CPG groups;
  • Identifying, analyzing, and interpreting trends or patterns in complex data sets;
  • Managing or working with business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling;
  • Developing and applying strategic measurement frameworks for performance assessment and optimization across paid, earned and owned channels;
  • Defining and developing audience insights and building consumer profiles including demographic, firmographic, and psychographic information using databases MRI-Simmons, GWI and Nielsen; and
  • Using digital marketing analytics tools and platforms Brandwatch, Cision, Talkwalker, and Quid. #LI-DNI

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-IGNORE