Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Influencer 

The Vice President, Influencer will lead the development and execution of integrated influencer marketing programs that drive cultural relevance, brand engagement, and measurable business results. This role blends strategic leadership with hands-on expertise in creator partnerships, digital storytelling, and social innovation.

Working closely with cross-functional teams across strategy, creative, insights, and client experience, the VP will design and deliver full-funnel influencer programs—from awareness-driving campaigns to conversion-led affiliate and ambassador initiatives. The ideal candidate has a strong understanding of the evolving creator economy and how influencer partnerships can be integrated into broader marketing ecosystems to deliver meaningful impact for clients.

Responsibilities

• Lead the development and execution of full-funnel influencer marketing programs spanning awareness, engagement, and conversion, including celebrity partnerships, creator collaborations, and long-term ambassador programs.
• Partner closely with Creative, Strategy, Insights, and Client Experience teams to develop integrated influencer campaigns across social and digital platforms that deliver measurable results.
• Serve as a trusted advisor to clients, providing strategic counsel on influencer marketing trends, emerging platforms, and best practices.
• Build strong relationships with creators, talent managers, and agencies to identify partnership opportunities and bring innovative influencer programs to life.
• Contribute to business growth by identifying new opportunities within client accounts and supporting new business initiatives and pitches.
• Stay ahead of emerging trends across social platforms, creator tools, and influencer technologies, bringing forward new ideas and innovations that strengthen influencer programs.
• Support the agency’s influencer center of excellence by helping refine processes related to creator identification, partnership management, measurement, and ROI analysis.
• Collaborate with cross-agency teams to ensure influencer programs integrate seamlessly with broader marketing, digital, and media strategies.
• Mentor and guide junior team members while helping build a strong and collaborative influencer team.

Qualifications

• 8–10 years of experience in influencer marketing, social media strategy, digital marketing, or related fields, preferably within an agency environment.
• Strong understanding of the social and digital landscape, including major social platforms and the creator economy.
• Proven experience developing and executing influencer campaigns across multiple platforms.
• Experience managing influencer partnerships, including working with talent agents and creator representatives.
• Familiarity with influencer discovery, analytics, and measurement platforms.
• Excellent written, verbal, and presentation skills with experience presenting to clients or senior stakeholders.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Experience mentoring or managing team members is preferred.
• Experience integrating influencer marketing into broader digital ecosystems—including paid media, DTC initiatives, or retail activations—is a plus.

Is This You?

You are deeply connected to culture and digital communities, with a strong understanding of how creators shape trends and conversations online.

You bring credibility in the influencer space and have experience building relationships with creators, agents, and talent partners.

You know how to translate insights into compelling ideas, campaigns, and client presentations.

You are comfortable evaluating emerging platforms, tools, and vendors and identifying opportunities to enhance influencer programming.

You thrive in fast-paced environments, proactively identifying new opportunities and pushing work forward.

You understand the importance of compliance, including FTC guidelines and platform requirements.

You are curious, collaborative, and energized by the evolving creator economy.

Salary range: $123,000 USD – $170,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-PV1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Manager, Earned Media Strategy (Consumer Practice)

Do you live at the intersection of culture and candy?

This isn’t your average PR job. We’re looking for a Senior Manager to help drive the cultural conversation for some of the most iconic brands on the planet.

You’re a storyteller with a genuine passion for pop culture, a pro at navigating the media landscape, and you live for the thrill of landing a story that gets everyone talking. You understand what makes a brand moment go from a simple announcement to a viral sensation. If you thrive on creativity, have a deep love for brands that bring joy to millions, and are ready to make your mark, we want to hear from you.

How You’ll Create Moments of Everyday Happiness:

• Be a Culture Shaper: You won’t just follow trends; you’ll help create them. You will develop and execute innovative earned media campaigns that place our brands at the center of culture, from major sporting events like the Super Bowl to the daily conversations happening on social media.
• Master the Media Game: From drafting killer pitches to building real relationships with top-tier journalists, podcasters, and snacking bloggers, you’ll be the driving force behind our media strategy. Your goal: to secure high-impact coverage that feels both authentic and exciting.
• Become a Trusted Partner: Serve as a key day-to-day contact for our clients, providing sharp, strategic counsel. You’ll manage everything from high-stakes event logistics to program interplay, ensuring we deliver excellence every step of the way.
• Fuel Our Creative Engine: You’ll be a key voice in creative brainstorms, constantly bringing fresh ideas to the table. You’ll help us develop realistic and accurate KPIs that prove our impact and share our wins to keep the whole team inspired.
• Mentor and Lead: Guide and develop our junior staff, coaching them to become the next generation of communications superstars and fostering a team environment built on collaboration and gusto.

What You Bring to the Table:

• A Proven Track Record: 5-7 years of public relations experience, with a deep passion for pop culture, sports, and consumer brands.
• Media Relations Expertise: You have strong, existing relationships with media and influencers and a knack for turning those connections into incredible coverage. You’re fluent in everything from traditional media to podcasts and Substack.
• Strategic & Creative Thinking: You’re a master at crafting compelling story angles, developing integrated media plans, and optimizing campaigns in real-time to maximize success.
• Leadership & Collaboration: You know how to lead a team, manage complex projects, and work effectively with a diverse range of partners. Your communication and presentation skills are second to none.
• Unmatched Passion: You have an infectious enthusiasm for the work (happy to raise your hand) and a relentless drive to deliver results.

Salary range: $50-$70 per hour

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director, Earned Media Strategy (Consumer Practice)

Are you ready to shape the conversation for brands the world loves? 

Forget what you know about traditional CPG roles. We’re seeking a creative powerhouse and media maestro to join our team, working across two of the most dynamic and beloved portfolios: Petcare and Snacking. This isn’t just about getting press; it’s about making a cultural impact for iconic brands that inspire everything from moments of everyday happiness to creating a better world for pets.

You’re fluent in internet culture, can spot a trend before it goes viral, and have the media relationships to prove it. From top-tier lifestyle publications and podcasts to the next big thing on Substack, you know how to craft stories that don’t just get placed – they get noticed. If you’re ready to bring the hustle, creativity, and strategic mind to a place where you can make a real difference, let’s talk.

How You’ll Make an Impact:

• Become a Master Storytelling: You’ll be the architect of compelling earned media campaigns. From ideation to execution, you will craft newsworthy angles and proactive pitches that tap into the cultural zeitgeist, ensuring our brands are always part of the conversation.
• Lead with Cultural Curiosity: Your finger is always on the pulse. You’ll be our go-to expert for what’s buzzing and what’s next, identifying real-time opportunities to inject our brands into trending moments with authenticity and flair.
• Champion Client & Campaign Excellence: Serve as a trusted senior counselor to our client partners, delivering consistently brilliant work. You’ll collaborate with a team of all-stars across the agency to bring large-scale, integrated campaigns to life with sharp attention to detail.
• Cultivate Media Mastery: Build and nurture incredible relationships with top-tier media across every vertical that matters – from business and entertainment to wellness, sports, and, of course, pet-centric outlets.
• Mentor the Next Generation: Part of your role is to inspire and grow our junior team members, guiding them with hands-on feedback and helping them develop into the industry’s next top talent.

What You Bring to the Table:

• Proven Experience: 6-8 years of experience in earned media and communications, with a track record of leading projects from start to finish.
• Media Relations Savvy: You have a “golden rolodex” and a deep understanding of the modern media landscape. Experience with CPG, Pet, or Food & Beverage brands is a huge plus!
• Strategic Mindset: You’re a critical thinker who can connect the dots between brand goals and cultural trends to create innovative strategies.
• Collaborative Spirit: You thrive in a team environment and know how to build strong relationships with clients and partners to get things done.
• Unstoppable Drive: You bring relentless energy, a client-first attitude, and an unwavering commitment to quality in everything you do.

Salary range: $75-$90 per hour

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH