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What We Do
Solutions With Impact
The world’s leading organizations turn to Weber Shandwick to deliver deeper impact. As client business models — and communications methods — adapt to new realities, we’re uniquely suited to bring diverse talents, global insights and pioneering instincts to deliver industry-defining work.
Data-driven Intelligence
Holistic listening and business insights, influencer ID, machine learning and advanced data science modeling.
Technology Products & Platforms
Data architecture and integration, IT infrastructure and consulting, platform partnerships and bespoke technology-enabled solutions.
Digital Innovation
Audience insights and journey mapping, platform strategy, creative technology and digital experiences, and campaign optimization.
Media R&D
Emerging trends on how AI, platforms, voice and automation impact media consumption.
Expertise
Services
Content
We help companies produce and distribute outcome-focused content in a variety of formats that matches the consumption behaviors of the audiences they need to influence.
Creative
Our creative teams - comprised of a diverse range of highly specialized talent from designers, copywriters, technologists and all other sorts of makers - develop and execute ideas that earn attention and drive business impact.
Creative Technology
We enhance the execution and impact of culture-disrupting campaigns and solutions by applying emerging technologies like machine learning and voice recognition with an emphasis on utility and value creation.
Digital Platform Strategy
We understand the importance of intersecting with audiences on their platform-centric journey rather than forcing them into yours - that's why we help organizations "design for discovery" by applying platform fluency to engage people where they are now while keeping a finger on the pulse of where they may go next.
Experience Design
We design everything with a clearly defined audience in mind to help deliver an experience that drives consideration and loyalty, leveraging a blend of behavior research, channel insights, design thinking and emerging technologies to bring it to life.
Influencer Marketing
Working with influencers goes far beyond generic messages from celebrities with the most followers - we identify the culture-shapers and advocates that truly most influence key audiences and work them to ensure the content they produce drives measurable results.
Integrated Media
Optimizing the impact of a great story or campaign depends on the production of an artful blend of new and traditional media distributed across owned, earned and paid channels to reach audiences in the right place at the right time.
Media Relations
We have unparalleled insight into the ever-shifting media landscape and the relationships necessary to generate high-quality coverage and visibility for the stories our clients want to tell.
Strategic Planning
Our strategists help companies of all shapes and sizes articulate business objectives and develop data-driven strategies to push boundaries on the path to achieving measurable goals.