CEO, Corporate and Employee Activism
At Weber Shandwick, our ongoing research has revealed that CEO activism is an important dynamic that can drive and differentiate corporate and CEO reputation today. We regularly survey public perceptions of and attitudes toward CEOs speaking out on hot-button issues and also analyze corporate responses to contentious current events. We also have conducted research on employee activism, which is employees speaking up about their employers in response to controversial issues. For more information on our activism insights, please visit the links below.
CEO activism research
CEO Activism: Inside Comms and Marketing
CEO Activism in 2018: The Tech Effect
CEO Activism in 2018: The Purposeful CEO
CEO Activism in 2017: High Noon in the C-Suite
Employee activism research
Employee Activism in the Age of Purpose: Employees (UP)Rising
Business response analyses
Business Response to the U.S. Government Shutdown
Business Response to Family Separation at the Border
Business Response to Sexual Harassment in the Workplace and the #MeToo Movement
Business Response to Parkland Shooting and Gun Safety
Business Response to Phasing Out DACA
Business Response to the Charlottesville Protests
Business Response to Barring Transgender Service Members from the U.S. Military
Business Response to the U.S. Withdrawal from the Paris Climate Agreement
Business Response to the President’s Executive Order on Immigration
Advertiser Response to The O’Reilly Factor
Millennial perspectives on CEO activism
Our research found millennials to be the generation that most embraced CEO activism. We sat down with our interns for their thoughts.