Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Manager, Earned Media Strategy (Consumer Practice)

Do you live at the intersection of culture and candy?

This isn’t your average PR job. We’re looking for a Senior Manager to help drive the cultural conversation for some of the most iconic brands on the planet.

You’re a storyteller with a genuine passion for pop culture, a pro at navigating the media landscape, and you live for the thrill of landing a story that gets everyone talking. You understand what makes a brand moment go from a simple announcement to a viral sensation. If you thrive on creativity, have a deep love for brands that bring joy to millions, and are ready to make your mark, we want to hear from you.

How You’ll Create Moments of Everyday Happiness:

• Be a Culture Shaper: You won’t just follow trends; you’ll help create them. You will develop and execute innovative earned media campaigns that place our brands at the center of culture, from major sporting events like the Super Bowl to the daily conversations happening on social media.
• Master the Media Game: From drafting killer pitches to building real relationships with top-tier journalists, podcasters, and snacking bloggers, you’ll be the driving force behind our media strategy. Your goal: to secure high-impact coverage that feels both authentic and exciting.
• Become a Trusted Partner: Serve as a key day-to-day contact for our clients, providing sharp, strategic counsel. You’ll manage everything from high-stakes event logistics to program interplay, ensuring we deliver excellence every step of the way.
• Fuel Our Creative Engine: You’ll be a key voice in creative brainstorms, constantly bringing fresh ideas to the table. You’ll help us develop realistic and accurate KPIs that prove our impact and share our wins to keep the whole team inspired.
• Mentor and Lead: Guide and develop our junior staff, coaching them to become the next generation of communications superstars and fostering a team environment built on collaboration and gusto.

What You Bring to the Table:

• A Proven Track Record: 5-7 years of public relations experience, with a deep passion for pop culture, sports, and consumer brands.
• Media Relations Expertise: You have strong, existing relationships with media and influencers and a knack for turning those connections into incredible coverage. You’re fluent in everything from traditional media to podcasts and Substack.
• Strategic & Creative Thinking: You’re a master at crafting compelling story angles, developing integrated media plans, and optimizing campaigns in real-time to maximize success.
• Leadership & Collaboration: You know how to lead a team, manage complex projects, and work effectively with a diverse range of partners. Your communication and presentation skills are second to none.
• Unmatched Passion: You have an infectious enthusiasm for the work (happy to raise your hand) and a relentless drive to deliver results.

Salary range: $50-$70 per hour

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director, Earned Media Strategy (Consumer Practice)

Are you ready to shape the conversation for brands the world loves? 

Forget what you know about traditional CPG roles. We’re seeking a creative powerhouse and media maestro to join our team, working across two of the most dynamic and beloved portfolios: Petcare and Snacking. This isn’t just about getting press; it’s about making a cultural impact for iconic brands that inspire everything from moments of everyday happiness to creating a better world for pets.

You’re fluent in internet culture, can spot a trend before it goes viral, and have the media relationships to prove it. From top-tier lifestyle publications and podcasts to the next big thing on Substack, you know how to craft stories that don’t just get placed – they get noticed. If you’re ready to bring the hustle, creativity, and strategic mind to a place where you can make a real difference, let’s talk.

How You’ll Make an Impact:

• Become a Master Storytelling: You’ll be the architect of compelling earned media campaigns. From ideation to execution, you will craft newsworthy angles and proactive pitches that tap into the cultural zeitgeist, ensuring our brands are always part of the conversation.
• Lead with Cultural Curiosity: Your finger is always on the pulse. You’ll be our go-to expert for what’s buzzing and what’s next, identifying real-time opportunities to inject our brands into trending moments with authenticity and flair.
• Champion Client & Campaign Excellence: Serve as a trusted senior counselor to our client partners, delivering consistently brilliant work. You’ll collaborate with a team of all-stars across the agency to bring large-scale, integrated campaigns to life with sharp attention to detail.
• Cultivate Media Mastery: Build and nurture incredible relationships with top-tier media across every vertical that matters – from business and entertainment to wellness, sports, and, of course, pet-centric outlets.
• Mentor the Next Generation: Part of your role is to inspire and grow our junior team members, guiding them with hands-on feedback and helping them develop into the industry’s next top talent.

What You Bring to the Table:

• Proven Experience: 6-8 years of experience in earned media and communications, with a track record of leading projects from start to finish.
• Media Relations Savvy: You have a “golden rolodex” and a deep understanding of the modern media landscape. Experience with CPG, Pet, or Food & Beverage brands is a huge plus!
• Strategic Mindset: You’re a critical thinker who can connect the dots between brand goals and cultural trends to create innovative strategies.
• Collaborative Spirit: You thrive in a team environment and know how to build strong relationships with clients and partners to get things done.
• Unstoppable Drive: You bring relentless energy, a client-first attitude, and an unwavering commitment to quality in everything you do.

Salary range: $75-$90 per hour

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director, Social Strategy

Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that ‘a ha’ moment for clients? Do you get excited about sharing data-driven insights with clients to inform future social media strategy? Are you a resourceful and proactive digital communicator that ‘gets’ marketing but approaches client challenges with an earned first mindset?  

If so, we’re glad you’re here and keep reading! Weber Shandwick is currently seeking a Director, Social Strategy to join our team in Chicago. This motivated collaborator will bring their ✨passion✨ for all things social to our high-performance, collaborative team. As a Director you will work closely with both senior and junior staff members across teams to provide sound digital counsel and manage day-to-day work.

This is a client-facing role so the ability to work with all types of people is really important. 

Who Are We Looking For? 

Hello? Is it you that we’re looking for? The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn’t that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to get stuff done while helping to continually improve the processes while they do it. Successful candidates typically have a solid digital communications, marketing or integrated communications background and with a mix of experience across client campaigns. Read: you’ve worked with lots of different types of clients and you’re excited about a range of industries. You must have exceptional project management skills, have a TikTok worthy level of organization (did your friends envy your desk set up and note taking prowess in college?) and want to be involved in all aspects of the work we do, from helping to build social strategy to helping us execute it flawlessly. 

POV: You’re our new Director, Social Strategy 

On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, researching the latest trending sounds on Instagram Reels or even helping to launch a podcast. In the morning you may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram content performance, and end the day learning about generative AI directly from some of our leading subject matter experts at Weber Shandwick. Each day may be a little bit different but every day you will work hard doing something you love with some cool clients.

TL;DR – you LOVE social, you speak internet, are a versatile up-and-coming social media leader and are eager to gain more experience working at one of the largest agencies in the world in our beloved nation’s capital. 

RESPONSIBILITIES 

This is what you can regularly expect your work to look like. 

• Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs
• Educate clients and colleagues about emerging trends, platforms and best practices
• Implement digital engagement campaigns for top-tier clients
• Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy
• Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
• Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL.  
• Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
• Support new business development efforts in pitch development and presentations 

REQUIRED QUALIFICATIONS 

We think you will be most successful with this background but if this isn’t quite you and the role speaks to you, we encourage you to apply. 

• 6-10 years in digital communications and marketing positions in roles focused on social media
• Experience supporting large clients or organizations driving innovative social media programs
• Deep expertise in social media, including content formats, available ad targeting and analytics capabilities
• Experience working closely with several types of teams such as creative, strategy, media planning and PR
• Familiarity and comfort working with senior-level stakeholders and clients
• A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries
• Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients
• Ability to manage multiple projects at various stages simultaneously
• Ability to work in a fast-paced, highly collaborative, multi-disciplinary team  
• Resilient mindset, deep curiosity and a healthy sense of humor (heavy on the humor) 

SKILLS 

This is what you need to know and be able to do with confidence in this role. 

• Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings.
• Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.
• Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read: you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)
• Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form content
• A strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don’t have to be an expert, but you need to be comfortable creating client-ready deliverables in both
• A clear communicator and persuasive presenter both virtually and IRL
• Ability to think strategically about the development of social media programs and how to use social platforms effectively
• Demonstrated success translating client needs into workable plans/projects
• Strong organizational, time management and project management skills
• Ability and desire to quickly learn new systems and tools
• Self-motivated, entrepreneurial and endlessly curious 

Salary range: $95,000 USD – $125,000 USD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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