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THE INTERSECTION OF CONTENT AND INTELLIGENCE

THE INTERSECTION OF CONTENT AND INTELLIGENCE

Intelligent technology is transforming the media landscape – bringing with it disruptions to legacy business models and opportunities to engage through new and emerging approaches. That’s why we created Media/Genius, a guide to the trends, tech and strategies that are actively changing our world.

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Insight

Jun 26, 2019

Civility in America 2019: Solutions for Tomorrow

The latest installment of Civility in America, an annual poll conducted by Weber Shandwick and Powell Tate, in partnership with KRC Research, once again finds that the majority of Americans perceive incivility to be a problem in our society.

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Thinking Ahead

We're proud that many of the leading minds in communications and marketing services call Weber Shandwick home. Our diverse teams focus on intersections humming with creative potential: where humanity meets technology, where cool meets culture, where cause meets corporation, where data meets behavior.

Insight

Jul 24, 2019

GDP Doesn’t Tell the Whole Story

A country’s global ranking is no longer based on just the size of a country’s population and economic power. FutureBrand’s […]

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Insight

Jul 3, 2019

EU Event Charts a Course on Digital Policy

Laurent Chokouale Datou, Chairman, EU Public Affairs, Anna Tobur, Account Director, and Claudia Trivilino, Manager at Weber Shandwick Brussels discuss […]

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Insight

Jun 3, 2019

Connecting The Trends: New Humanity

Connecting The Trends: New Humanity is a report by Weber Shandwick APAC which identifies key trends that have emerged in […]

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Insight

May 29, 2019

Employee Activism In The Age Of Purpose: Employees (up)rising

Weber Shandwick, in partnership with United Minds and KRC Research, has released Employee Activism in the Age of Purpose: Employees (UP)Rising as an expansion upon Weber’s extensive work on corporate activism. While our previous research focuses on the impact of CEO activism on consumers, technology professionals and marketing and communications leaders, this latest study explores a movement in which employees are speaking up about their employers.

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Insight

May 29, 2019

10 Global Climate and Sustainability Trends in 2019

Climate change and resiliency is at the forefront of minds across the globe — impacting citizens, businesses, and governments alike. […]

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Insight

Oct 5, 2018

Don’t Just Tell Employees Organizational Changes Are Coming — Explain Why

When it comes to articulating change events to your employees, it’s important not to overlook explaining the “why”.

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Insight

Apr 12, 2018

Mi Casa es tu Casa

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Insight

Aug 14, 2019

CEO, Corporate and Employee Activism

At Weber Shandwick, our ongoing research has revealed that CEO activism is an important dynamic that can drive and differentiate […]

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Insight

Jul 15, 2019

Rebalancing in the Age of Disequilibrium

In today’s rush of technology and the rapid pace of change, business leaders and their companies are faced with being […]

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Insight

May 20, 2019

Investing in Influencers for Long-Term Brand Authenticity

When discussing influencer campaigns, brands are sometimes hesitant to commit to a long-term partnership. Whether a micro-influencer, someone with under […]

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Insight

Apr 3, 2019

World Awareness Days: Diving Deeper

Within the timespan of a month, there were three massively important awareness days. Hundreds of others throughout the course of […]

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Insight

Mar 26, 2019

Business Response to the U.S. Government Shutdown

On December 21, 2018, the U.S. government entered a partial shutdown after Congress failed to reach a compromise on a […]

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Insight

Jan 17, 2019

CEO Activism: Inside Comms and Marketing

This is the third report issued in the 2018 annual CEO Activism poll conducted by Weber Shandwick in partnership with KRC Research. The latest research is a survey of communications and marketing executives in the US, UK and China and finds that CEO activism is squarely on the corporate agenda and reaps reputational rewards.

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