Ideas that drive us

A recent KRC Research poll of American employees and consumers explores perceptions around the corporate response to COVID-19, as well as implications for the workplace as companies navigate the re-entry phase. The results suggest effective, consistent communications, an emphasis on employee safety and a commitment to corporate values will all play a key role in navigating the recovery phase.

With a majority of daily life spent online, upping Media IQ isn’t just helpful— it’s essential.

Our team shares eight imperatives companies must consider to ensure their story is clear, effective and accessible.

For all new leaders, the first 100 days in the role will be critical to setting the tone across the […]

We regularly survey public perceptions of and attitudes toward CEOs speaking out on hot-button issues and also analyze corporate responses to contentious current events. We also have conducted research on employee activism, which is employees speaking up about their employers in response to controversial issues.