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Jan 17, 2019

CEO Activism: Inside Comms and Marketing

This is the third report issued in the 2018 annual CEO Activism poll conducted by Weber Shandwick in partnership with KRC Research. The latest research is a survey of communications and marketing executives in the US, UK and China and finds that CEO activism is squarely on the corporate agenda and reaps reputational rewards.

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Thinking Ahead

We're proud that many of the leading minds in communications and marketing services call Weber Shandwick home. Our diverse teams focus on intersections humming with creative potential: where humanity meets technology, where cool meets culture, where cause meets corporation, where data meets behavior.

Insight

Nov 20, 2018

Midterm Elections Are Over — Now what?

The U.S. midterm elections have produced a return to divided government in Washington, with Democrats to be in control of […]

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Insight

Oct 5, 2018

Don’t Just Tell Employees Organizational Changes Are Coming — Explain Why

When it comes to articulating change events to your employees, it’s important not to overlook explaining the “why”.

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Insight

Aug 9, 2018

Business Response to Family Separation at the Border

On May 7, 2018, Attorney General Jeff Sessions announced that the Justice Department would refer any person caught crossing the […]

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Insight

Nov 13, 2018

The Great American Search for Healthcare Information

The research finds that most Healthcare Information Seekers are concerned about incorrect or misleading medical information on social media, and few have found health information on social media to be accurate.

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Insight

Jun 29, 2018

Recruiting Employees to Help You Win the War for Talent

Is 2018 on track to be another year of employee disengagement? As it is with most companies, it’s likely that only […]

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Insight

Apr 12, 2018

Mi Casa es tu Casa

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Insight

Nov 14, 2017

The Employer Brand Credibility Gap: Bridging the Divide

Weber Shandwick, in partnership with KRC Research, released The Employer Brand Credibility Gap: Bridging the Divide. It follows Employees Rising: […]

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Insight

Sep 26, 2018

CEO Activism in 2018: 82 Percent of Technology Professionals Favor CEO Activism

The Tech Effect surveyed technology professionals such as software/application developers and software engineers in seven global markets: Brazil, Canada, China, India, Mexico, the UK and the U.S.

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Insight

Sep 19, 2018

China Commits to Globalization and Innovation

Upcoming events aimed at reinforcing China’s pledge to globalization will take place this autumn, providing a sharp contrasting backdrop to the protectionism agenda of U.S. President, Donald Trump. These events will attract global media attention given the importance of China as a market and trading partner.

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Insight

Jul 25, 2018

CEO Activism in 2018: Half of Americans Say CEO Activism Influences Government

This year’s report finds that nearly eight in 10 consumers (77 percent) agree that CEOs need to speak out when their company’s values are violated or threatened.

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Insight

Jul 25, 2018

CEO Activism and Business Response Analyses

At Weber Shandwick, our ongoing research has revealed that CEO activism is an important dynamic that can drive and differentiate […]

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Insight

Jul 3, 2018

Q&A with Cannes Juror Arnaud Pochebonne

In the next installment in our series with our jurors, we talked with Arnaud Pochebonne, GM, Weber Shandwick, France, about […]

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Insight

Jun 26, 2018

Attracting and Retaining Talent in the Automotive Industry

Weber Shandwick, in partnership with KRC Research, released Attracting and Retaining Talent in the Automotive Industry. The report follows the […]

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