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Jan 17, 2019
CEO Activism: Inside Comms and Marketing
This is the third report issued in the 2018 annual CEO Activism poll conducted by Weber Shandwick in partnership with KRC Research. The latest research is a survey of communications and marketing executives in the US, UK and China and finds that CEO activism is squarely on the corporate agenda and reaps reputational rewards.
Nov 20, 2018
Midterm Elections Are Over — Now what?
The U.S. midterm elections have produced a return to divided government in Washington, with Democrats to be in control of […]
Oct 5, 2018
Don’t Just Tell Employees Organizational Changes Are Coming — Explain Why
When it comes to articulating change events to your employees, it’s important not to overlook explaining the “why”.
Jun 29, 2018
Recruiting Employees to Help You Win the War for Talent
Is 2018 on track to be another year of employee disengagement? As it is with most companies, it’s likely that only […]
Sep 26, 2018
CEO Activism in 2018: 82 Percent of Technology Professionals Favor CEO Activism
The Tech Effect surveyed technology professionals such as software/application developers and software engineers in seven global markets: Brazil, Canada, China, India, Mexico, the UK and the U.S.
Sep 19, 2018
China Commits to Globalization and Innovation
Upcoming events aimed at reinforcing China’s pledge to globalization will take place this autumn, providing a sharp contrasting backdrop to the protectionism agenda of U.S. President, Donald Trump. These events will attract global media attention given the importance of China as a market and trading partner.
Jul 25, 2018
CEO Activism in 2018: Half of Americans Say CEO Activism Influences Government
This year’s report finds that nearly eight in 10 consumers (77 percent) agree that CEOs need to speak out when their company’s values are violated or threatened.
Jul 25, 2018
CEO Activism and Business Response Analyses
At Weber Shandwick, our ongoing research has revealed that CEO activism is an important dynamic that can drive and differentiate […]
Jul 3, 2018
Q&A with Cannes Juror Arnaud Pochebonne
In the next installment in our series with our jurors, we talked with Arnaud Pochebonne, GM, Weber Shandwick, France, about […]