Ideas that drive us

We regularly survey public perceptions of and attitudes toward CEOs speaking out on hot-button issues and also analyze corporate responses to contentious current events. We also have conducted research on employee activism, which is employees speaking up about their employers in response to controversial issues.

In today’s rush of technology and the rapid pace of change, business leaders and their companies are faced with being […]

The latest installment of Civility in America, an annual poll conducted by Weber Shandwick and Powell Tate, in partnership with KRC Research, once again finds that the majority of Americans perceive incivility to be a problem in our society.

When discussing influencer campaigns, brands are sometimes hesitant to commit to a long-term partnership. Whether a micro-influencer, someone with under […]

Within the timespan of a month, there were three massively important awareness days. Hundreds of others throughout the course of […]

On December 21, 2018, the U.S. government entered a partial shutdown after Congress failed to reach a compromise on a […]