Managing Director, Korea/Chair of Operations/Head of Corporate, Asia Pacific/Head of Crisis Communications & Issues Managementtkim@webershandwick.com
Tyler has more than 25 years of experience in the business of strategic communications. He has counseled a wide range of senior executives of multinational corporations, providing them with strategies for a broad array of initiatives including market entry, corporate positioning, crisis and marketing communications.
After series of top positions in both multinational and Korean firms, Tyler launched Weber Shandwick office in Korea in the late 2009. Under Tyler’s management and leadership, the office doubled in its size in the first year, while exceeding 60% growth in the following years. In November 2012, the office grew further when it successfully absorbed one of Korean leading social/digital firm, SocialLink under Tyler’s initiative.
Tyler has counseled many financial companies faced with sensitive communications issues in areas such as labor conflicts, plant closures, restructuring, proxy contests, shareholder activism and M&A. Clients he oversees closely includes Goldman Sachs, Boeing, IKEA, AIA, American Airlines and Samsung Electronics. In 2012, Weber Shandwick was named 2012 Consultancy of the Year by the Holmes Report. Along with his market responsibility, Tyler is also Head of Crisis and Issues for Asia Pacific and Chair of Operations.
Prior to his current position as managing director of Weber Shandwick, Tyler managed Edelman Korea’s office for almost 3 years as managing director. Under his leadership, the office was considered as most profitable market in Asia Pacific. In 2008, the firm was chosen as the Agency of the Year by Korea Public Relations Association. Before he joined Edelman, Tyler co-founded an agency and managed it for 10 years.
An experienced entrepreneur, Tyler is active in Korea’s business community. He currently holds the co-chair position of the American Chamber of Commerce in Korea’s Marketing and Communications committee and also sits on the Board for Canadian Chamber of Commerce.