President, North American Corporate Practicepjensen@webershandwick.com
Paul Jensen is president of the Corporate Practice in North America at Weber Shandwick. Paul advises a wide range of the firm’s clients on matters of corporate communications, reputation management and corporate brand positioning. His experience spans various industries, including advising Nike on refining its corporate messaging architecture, Goldman Sachs on promoting its investment management division, Campbell Soup Company on reinventing its corporate communications program, MasterCard on launching a new corporate brand, Starbucks Coffee on crisis management issues, IBM on building its reputation for innovation, and the Corporate Executive Board on generating thought leadership.
Prior to joining Weber Shandwick in 2005, Paul was President of Euro RSCG Magnet and before that was a partner at Kratz & Jensen. He began his communications career as a business reporter for Financial World magazine.
Jensen has spoken widely on public relations before diverse audiences, including the Council of Public Relations Firms, National Investor Relations Institute, Columbia University, Institutional Investor’s Hedge Fund Forum and other industry conferences. His topics have included “Managing Your Image through the Media,” “Establishing a Corporate Brand” and “Navigating Social Media in Highly Regulated Industries.”
Paul enjoys both business writing and songwriting. His original and bylined articles have appeared in The Wall Street Journal, Investment Dealers’ Digest and Corporate Board. His musical compositions have been reviewed in The New York Times, Backstage and the Village Voice. A graduate of Cornell University’s College of Arts and Sciences, Paul designed an independent major in consumer behavior theory. In graduate studies at Cornell’s School of Industrial and Labor Relations, he focused on organizational development. He is an active alumni of the Cayuga’s Waiters acapella singing group and the band, Urban Coyotes.