President, Global Public Affairs and President, Weber Shandwick Southpjenkins@powelltate.com
Pam Jenkins is president at Powell Tate | Weber Shandwick and specializes in health-related issues management and social marketing for a range of corporate, foundation and government clients. Over the years she has helped pharmaceutical and other clients generate critical support among the public, patient advocacy groups and policymakers for Medicare reimbursement, FDA approvals, patient assistance programs, patent extensions and drug launches. She has also counseled health-related trade and professional groups seeking to communicate the value of products and services to enhance membership, support or defeat legislation, build brand awareness and create a favorable climate for policy change.
Jenkins has forged alliances among interest groups on a range of issues, such as healthcare reform for the National Community Pharmacists Association, AIDS education and cancer prevention for the Centers for Disease Control and Prevention (CDC), and federal excise taxes for the Coalition Against Regressive Taxation. Most recently, Jenkins led the planning on behalf of the Centers for Medicare and Medicaid Services (CMS) and The National Council on the Aging (NCOA) to build community coalitions to help enroll low-income seniors in new Medicare drug benefits.
Jenkins also led the team that developed the award-winning Heart Truth Campaign/Red Dress Project, an initiative to build awareness of heart disease among women, sponsored by the National Heart, Lung, and Blood Institute. The campaign’s symbol, the red dress, has become a national icon for women and heart disease. The effort has attracted numerous corporate sponsors, generated media coverage including cover stories in Time and Glamour, and has been adopted by First Lady Laura Bush as her top personal cause.
Jenkins has directed national initiatives for the CDC and NIH to educate physicians and consumers about cancer, stroke, high blood pressure, cholesterol, heart disease, child health, asthma and obesity. She brings together public and private sector clients to leverage resources, build consumer trust, and create break-through communications. She has counseled such groups as the Society for Women’s Health Research, WomenHeart and the National Center for Policy Research for Women and Families.
Other clients have included GlaxoSmithKline, Pfizer, Merck & Co., Epilepsy Foundation, Holy Cross Hospital, The Robert Wood Johnson Foundation, the Sister to Sister Foundation, American Cancer Society, Corporation for National Service, Virginia Department of Medical Assistance, Harvard Center for Cancer Prevention, Association of Reproductive Health Professionals, Miller Brewing Company, U.S. Department of Education and the Consumer Healthcare Products Association.
Jenkins has served as judge of numerous public relations awards programs and was president of Washington Women in Public Relations in 1993. She graduated with honors from the University of Colorado and also studied at Harvard University.