Executive Vice President & Chief Strategist, China & Head, Technology Practice, APACllee@webershandwick.com
As the leader of Weber Shandwick’s Asia Pacific Technology and Chair of Emergent China practice, Lydia strategizes, manages and executes global public relations and thought leadership programs for multinational enterprises. Her areas of expertise include marketing strategy, cross-cultural communications, branding, positioning, spokesperson training and crisis management.
Lee’s strong B2Band B2C marketing background sets her agency apart against the competition. Her experience in strategic thinking and global positioning provides clients with much-needed support in China’s dynamic and competitive marketplace. Lydia’s client roster includes global enterprises such as Microsoft, Hewlett-Packard, ExxonMobil, Symantec, Motorola, VeriSign, Texas Instruments, Schneider Electric among others. Lydia was chosen by Hot Topics as 2015 “100 most influential tech agency PR executives in the world.”
Lee’s experience in strategy and excellence in cross-cultural communications has landed assignments from renown Chinese enterprises going global such as China Mobile, HongHua, Datang Telecom, Go Launcher, Shanghai Tower and Z-Park. Her “ABC principles of Chinese companies communicating abroad” was widely received and has been a motto that she preaches to Chinese brands that want to succeed in the West.
As Weber Shandwick’s Chief Strategist for China, Lydia plays a significant role in providing strategic counsel and delivering new creative approaches for existing and potential clients. She formulates additional methodologies and adapts global properties for local use in order to further set Weber Shandwick apart from competitors.
Lydia is fluent in four languages—English, Chinese, Spanish and Portuguese, and holds a MBA degree from the George Washington University in Washington DC, USA, with a concentration in marketing. She has lived and worked in the USA, Latin America and Europe. Prior to Weber Shandwick, Lydia worked at GolinHarris Shanghai.