Everyone’s talking about it. A new era in marketing. The Engagement Era. It’s a time when people are engaging with each other and the brands and issues they care about in entirely new ways. Today, people are taking control from the brands and organizations that used to do most of the talking and shaping their own stories.
At Weber Shandwick, we understand this new era because engaging people in conversations that matter to them is what we’ve always done. Winning today requires storytelling that’s relevant, personal and genuine. It means understanding the new power that trusted advocates wield. And, more than anything, winning demands content that’s provocative, original and irresistible.
We are a creative studio of writers, designers, builders, strategists, conversation-starters, storytellers. We are passionate about our clients and, through our Specialty Firms and dedicated Practice Groups, we are deeply knowledgeable about their businesses. And while we are a big, global organization, we believe that collaboration is the best way to succeed.
The Engagement Era is new to some, but not to us. We’re the kind of marketing company built for today. Because we didn’t start building yesterday.