Social Impact

Building engagement on social issues to create a more vibrant and sustainable future

Weber Shandwick’s Social Impact practice is a specialized global team that works at the intersection of corporate social responsibility, sustainability and social issues. Our clients are change-agents and innovators focused on complex business and social issues. 

We shape strategies and design creative campaigns to position clients as leaders, connect them with key media and influencer audiences, and drive engagement through traditional and social media. We help companies amplify how they are creating shared value, driving impact, and contributing to a more equitable and sustainable world. 

We understand the stakeholder landscape and build strong, strategic collaborations across public and private sectors to show how companies and their partners are creating shared value.

For nonprofit organizations, we excel in designing programs that build brands and bring missions to life. We tackle the key questions with clients: How do we capitalize on ever-expanding opportunities to engage across social and digital platforms? How do we inspire advocates and donors to take action? How do we measure and communicate impact?

We bring a unique understanding of how to drive engagement across a diverse set of audiences and offer a range of services, including:

  • Shaping social impact strategies and programs
  • Building and protecting reputations
  • Delivering storytelling campaigns and experiences
  • Creating content that moves people to advocacy
  • Helping deliver social impact

We tell the stories — in creative ways, across media and digital platforms — of organizations that are advancing innovative solutions to complex social issues.