Social Impact

Bold, creative communications and engagement to accelerate social progress

Weber Shandwick’s Social Impact practice is an award-winning global team that builds engagement strategies for purpose-driven brands and organizations. Our clients are change-agents drawn from across the private, public and social sectors that are focused on solving complex business and social issues.

In an era of growing expectations for collaborative leadership to address big global challenges and opportunities, including the new UN Sustainable Development Goals, we bring specialized experience in how engaging on social issues has evolved as a core imperative and a priority for employees, consumers and community stakeholders.

We shape strategies and design creative campaigns to position corporate, foundation, nonprofit, government and multilateral clients as leaders, connect them with key media and influencer audiences, and drive engagement through integrated marketing and communications. We help organizations amplify how they are delivering on a core purpose, driving sustainable growth and positive social impact.

We bring deep subject matter expertise across social issues, with particular focus on global development, global health, sustainability, education and social justice. We’re proud to be engaged in client work in support of all 17 of the new UN SDGs, spanning 150+ projects globally.

Our core services include:

  • Shaping social impact strategies and programs
  • Building and protecting reputations
  • Delivering creative storytelling campaigns and experiences
  • Creating content that moves people to advocacy
  • Demonstrating social impact via real-time reporting

We tell the stories — in creative ways, across media and digital platforms — of organizations that are advancing innovative solutions to complex social issues.