webershandwick

Emergent China

Establishing Chinese brands and executives as global leaders of the 21st century

The so-called “sleeping dragon” is awake.

For centuries, the challenges and opportunities of economic, political and social contact between China and the rest of the world have occupied leaders’ thoughts. After three decades focused on attracting foreign investment into China, China-based multinationals are now seeking expansion into global markets. We can help develop the strategies and tactics needed to break down barriers and forge stronger relationships among all involved stakeholders.

Our team of senior strategists has deep on-the-ground experience in China and in other major markets around the world, including North America, Latin America, Europe, Africa and the Middle East. We advise CEOs on strategic expansion into global markets and offer clients expertise in technology, energy, real estate, life sciences, cleantech, consumer products, insurance, financial services and healthcare, among others.

We help brands develop customized international communications strategies and successfully enter new global markets.

Our suite of services includes programs focusing on:

  • CEO and executive communications
  • Corporate reputation
  • Corporate Social Responsibility
  • Digital and social engagement
  • Market seeding and development
  • New product launches
  • Issues and crisis management
  • Advocacy group relations
  • Business-to-business marketing
  • Regulatory affairs

Our group of specialists includes team members from China and across the network spanning San Francisco, Sydney, Shanghai, Washington, D. C., London, Brussels, Johannesburg and São Paulo.