Introducing the New Nielsen
Nielson: The Science Behind What's Next
Nielsen, a leading global information and measurement company, provides market research, insights and data about what people watch, listen to and buy.
Nielson asked Weber Shandwick and MRM to reposition the company and showcase how they help clients create “The Science Behind What’s Next” for their businesses.
We developed a multi-channel approach to increase engagement among target clients and business leaders.
The campaign featured a wide range of paid, owned and earned assets to help shift perceptions of business. Beyond a robust arsenal of digital paid media assets and exclusive brand launch media coverage, the campaign also included the Nielsen Next content marketing program, which shone a spotlight on the unique Nielsen experts who power the business forward.