Opening Doors in the Face of Tragedy
Mexico City: Mi Casa es Su Casa
In 2017, on the 32nd anniversary of the catastrophic Mexico City earthquake – which killed 10,000 people – a 7.1 magnitude quake again rocked the capital city. People needed help and people wanted to help. And within 48 hours, we came up with a way to connect them.
Our Mexico team wanted to help their fellow citizens, 250k of whom were now homeless.
Their quick-thinking solution? Adapt the award-winning Meu Lugar No Rio online hosting platform that our Brazil team created to help 30,000 Olympic volunteers find free accommodations in partnership with Brooklyn Brothers, a sister IPG agency.