Mexico City: Becoming #1 Place to Visit
Mexico City is one of the oldest capital cities in The Americas; its culture is rooted in antiquity but its present pulses with creativity and innovation.
Mexico City is a sprawling, diverse city packed with culture from world-class museums to street artists, but unfortunately consumers only saw headlines depicting a city packed with traffic, pollution and crime. The city needed to change perceptions.
Counter negative news coverage with earned media that explored the vibrant neighborhoods and modern, cosmopolitan culture of art, design, architecture, cuisine, cocktails and more.
CONSTRUCT A CULTURAL CAPITAL
Mexico City has a historic center flanked by neighborhoods known for craft cocktails, dining, design, fashion and shopping – much like familiar world cities like New York. We spoke the language that taste-making writers, influencers and travelers understand (and ‘gram) exploring the city’s fusion of ancient and modern sensibility reflected in “must sees” across the city neighborhood by neighborhood, passion by passion. Feature stories across every distribution channel, and in top outlets like The New York Times painted a different, positive portrait of the city as a capital of culture.