One house, two million architects, a whole new market
Hemnet: House of Clicks
Hemnet is Sweden’s largest home buying site, hosting about 2.5 million visitors a week.
To show that Hemnet is the future of property development.
We turned ones and zeros into bricks and mortar, big data into a big idea.
Co-created with over 2 million Swedes.
Our team of data scientists analyzed more than 200 million Hemnet clicks to uncover what Swedes want in a home. The crowd-sourced result sparked a global debate amongst architects, property developers, politicians and game designers.