Re-think, re-establish, re-fuel
Electronic Arts: Own the Streets
Electronic Arts is a leading publisher of games on Console, PC and Mobile. Their primary mission is to inspire the world through Play.
Electronic Arts (EA) asked our Brazil team for help in launching a new version of their street racing video game, Need for Speed.
We activated influencers to re-engage EA’s core audience.
Getting Longtime Fans Up to Speed
We sent influencers preview codes of the game so that they could test it before launch and talk about it on social media, generating share of voice, articles and more interest within EA’s target audience. The campaign ended with an event featuring a live show from Tropkillaz, the debut of the exclusive music video and ability to play the new game on-site.