Weber Shandwick

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Senior Manager, China Go Global Practice

Shenzhen, China

About this Position:

We are looking for an experienced Senior Manager to join our growing “China Go Global” team in Shenzhen. In the role, you’ll be leading the way in bringing Chinese brands to the biggest overseas stages—by developing new and existing relationships with international media, regularly liaising with clients and generating and executing ideas to land earned coverage. As an ideal candidate, you’ll have 6 to 8 years of experience across consumer tech, mobile internet, retail, EV and/or new energy sectors and you’ll have skillfully managed 2 to 3 direct-reporting team members.  

Key Responsibilities:

  • Client Management – Maintain daily liaison with clients to ensure project execution. Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines.
  • Content Development – Generate story ideas, develop structure and drafts for a variety of platforms and styles.
  • Media Relations – Develop media strategies, identify suitable media and reporters/influencers, draft pitches and conduct outreach to international media, maintain regular communication with reporters and influencers. Paid media collaboration is also an important part of daily work.
  • New Business – Proactively establish and improve relationships with potential clients, lead and participate in new business acquisition, optimize company credentials, case studies and other materials. 
  • Team management – Supervise 1 to 2 direct reports and interns, help junior staff to grow.

Skills and Experience:


  • Excellent command of English and Chinese, both spoken and written
  • Bachelor’s Degree (or above)
  • Equipped with 6 to 8 years of experience in PR/MKT/Media profession, preferably with a background in technology communications (preferably within a PR agency environment)
  • Comfortable with different writing styles, able to lead/co-lead conceptual and executional copywriting for formal news releases, biographies, video copy, speeches, and presentations
  • A natural communicator with a solutions-oriented mindset and a quick learner
  • Well-developed time management skills with an acute sense of urgency
  • Open-minded, cross-cultural, and eager to work with people from different backgrounds

Desired but nonessential

  • A desire to lead by example and to take the initiative
  • Overseas paid media experience

  What We Can Offer:

  • A diverse, vibrant team environment
  • Competitive remuneration package
  • Flexible working hours and working model
  • 18 days annual leave + extra company holidays + birthday off + anniversary day off
  • Well-being allowance
  • Supplementary insurance


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