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Weber Shandwick

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Director / Senior Vice President

Manchester, England, United Kingdom

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever, eBay, Tinder, and Pinterest to name a few.  

We earn affection, attention, affinity, and purchase by delivering value to people around the works, automotive, sports sponsorship, entertainment & lifestyle, and energy. We are known for:  

• Develop data driven insights and strategies to drive measurable impact 
• Creating impactful creative campaigns that tap into culture  
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

Weber Shandwick is looking for a talented Director to lead the Corporate Enterprise practice in our Manchester office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG, Healthcare and Consumer Technology.

The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly. The successful candidate will enjoy working on a portfolio of well-known global brands, executing integrated campaigns involving earned media, strategy, creative, analytics and digital. You’ll oversee accounts, provide counsel, lead in the development of campaign and media strategies, manage budgets, manage and develop the team, and manage the flawless execution of activities.

What will you be doing?

• Provide high-level strategic counsel to Communications Directors and the C-Suite around the perception-challenging and changing issues affecting business, the technology industry and society at large, translating that insight into impactful campaign and story ideas
• Lead multi-disciplinary account teams in the development of strategy, creative campaigns and supporting materials for use in international markets, as well as multi-market coordination
• Help clients navigate the changing communications landscape, identifying opportunities to innovate and drive more impact
• Deliver high-level media insights and strategy
• Act as a facilitator, bringing in specialist practitioners within the practice and throughout the wider Manchester office to support in the delivery of integrated communications campaigns
• Draft copy to an exceptionally high standard while also editing and overseeing the quality of all other content produced by teams
• Demonstrate proficiency in understanding communications and business goals, and the ability to link team efforts to these in order to demonstrate value and impact for clients
• Work effectively with finance colleagues to be fully responsible for client budgets and resource management, including forecasting, hours allocation for team members, project and plan budgeting, managing servicing levels
• Lead in the development and presentation of RFI/RFPs and new business pitches
• Identify potential leads and areas of growth within existing clients
• Manage the Manchester Corporate Enterprise team and lead in the training and development of team members
• Form part of the Manchester Senior Leadership Team (SLT) in the growth and management of the practice, including in the areas of marketing, recruitment, culture, finances, new and organic business

Who are you?

• Proven experience in Corporate/B2B/Technology PR or marketing
• An interest in the complex world of B2B/Corporate comms – in fact, an interest in the world full stop. The Corporate Enterprise team is an incredibly curious one, with interests spanning tech, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries
• Proficiency in both media relations and the delivery of an exceptional client experience
• A comprehensive roster of journalist contacts across the Corporate, Technology, B2B and vertical sector beats at titles covering international, national and trade/vertical sector publications
• A proven ability to manage large and multi-market teams to deliver work of the highest quality
• Experience working with multiple disciplines and specialists to deliver integrated campaigns
• Mastery in copywriting a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
• Familiarity with quantitative analytics and an ability to set and evaluate campaign metrics
• Strong presentation skills and a desire and experience being involved in new business pitching
• Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel
• Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy
• A proactive approach to identifying opportunities for the client, practice and team
• Experience being part of a senior leadership team and/or leading a practice
• Attention to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions
• A positive, can-do attitude
• Ambitious with an entrepreneurial streak

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan

Soft Benefits:

• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and Christmas period off
• Flexible public holidays (from 2023)
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the talent team:

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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