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Associate – Corporate (PR & Social)

London, England, United Kingdom

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever, eBay, Tinder, and Pinterest to name a few.  

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

Weber Shandwick is looking for a talented Associate (Account Executive-equivalent) who wants to be part of the Corporate Enterprise practice in our London office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.

The ideal candidate will be curious, ambitious, proactive and friendly. The role offers a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll be instrumental in supporting account teams managing the day-to-day running of account, pitching to the media and securing coverage, driving social media campaigns and content development, and reporting on campaigns.

What you’ll be doing:

• Support delivery of an exceptional client experience by helping to develop status reports, materials trackers, media trackers, conference/event trackers and managing logistics for client/team meetings
• Media research, developing targeted media lists (top-tier, trade, specialist areas) and pitching contacts
• Develop media materials (press releases, pitch emails, reporter backgrounders, social media posts)
• Stay on top of industry news, trends and influencers in specific industries and be able to think through what these mean for clients
• Conduct research and develop media audits
• Deliver accurate and timely media monitoring and campaign results reports
• Support senior team members in managing digital work streams across various client accounts
• Develop high quality written social media content
• Deliver digital evaluation and reporting and develop insights

Ideal experience required:

• A minimum of a year’s experience in Corporate/B2B/technology PR or marketing, ideally two
• An interest in the complex world of B2B/Corporate comms – in fact, an interest in the world full stop. The Corporate Enterprise team is an incredibly curious one, with interests spanning tech, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries
• An understanding and proficiency in both media relations and the delivery of an exceptional client experience
• An initial but growing set of journalist contacts with Corporate, B2B and technology vertical sector beats, or the ability to forge such relationships
• Experience using standard PR tools (e.g. ResponseSource, Cision, Gorkana)
• Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy
• Understanding of key social platforms e.g. LinkedIn, Twitter, TikTok and ability to project manage digital and social campaigns
• Track record of delivering strong written content for clients’ social media platforms
• A proactive approach to identifying opportunities for the client, practice and team
• Experience interacting with clients on a day-to-day basis
• A proven ability to manage projects, manage your time and consistently meet deadlines
• Attentive to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions

Who are we:   

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.  

The firm has earned more than 135 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRovoke’s Global Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017, and 2018.  

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.  

Weber Shandwick is part of the Interpublic Group. Check out more about the team, the work, and what it’s like to work at Weber Shandwick here .

At Weber Shandwick we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships. 

Our Values and Behaviors:  

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:  

• CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
• INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias 
• COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made  
• IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world 

What’s in it for you:  
 

• JUICE – Our flexible working model 
• 25 days annual leave + birthday and festive period off 
• Personal pension plan
• Early finish Fridays 
• Cycle to work scheme 
• Private dental insurance 
• Gym discounts 
• Health cash plan  
• Group life assurance
• Group income protection
• Flexible life insurance 
• Critical illness insurance 
• Buy & sell Holiday 
• Private pension plan 
• Travel Insurance 
• Private medical 

The office:  

We are super excited to show off our new agile office with:  

• A range of small, medium, and large meeting rooms whether you are taking an important call or need a war room for that big pitch 
• Hot desk with dual screens in your team section or with the project team 
• Join us in the library for a bit of peace and quiet 
• Use our break-out areas for an informal meeting or just to catch up
• Take advantage of our café and the great hall to grab a bite to eat with your favourite people 
• Get some fresh air and some Vitamin D on our roof terrace 
• Leave your stuff in your personalised digital locker….with a charger 
• Give in to your hunger and explore Eataly on the ground floor or venture to the amazing Spitalfields market where you are spoilt for choice! 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan

Soft Benefits:

• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
• Flexible public holidays (from 2023)
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.