Weber Shandwick

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Market Research Director

Washington, District of Columbia, United States

KRC Research is seeking a Research Director to join our Washington, DC team. Research Directors are a vital part of the KRC team, leading important research engagements for clients spanning across the family of IPG agencies.

Basic Qualifications:

  • A bachelor’s degree in business, market research, social science or related field
  • 7 years of market research experience
  • Depth of experience with statistical software (e.g., SPSS) and ability to run and interpret statistical analysis (correlation, regression, factor, cluster, etc.)   
  • Extensive experience leading both quantitative and qualitative research studies
  • Ability to oversee projects from initial conception through final presentation
  • Strong project and client management skills
  • Exceptional writing and presentation skills (both verbal and visual)
  • Skilled at conducting in-depth interviews; focus group moderation a plus
  • Experience and desire to manage junior researchers
  • Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
  • Experience with programming software (e.g., Qualtrics or Forsta) is preferable; familiarity with Quid and/or Talkwalker a plus
  • Occasional travel for business when business travel resumes post COVID-19

This position typically works on projects overseen by a VP or SVP and is often supported by junior researchers, depending on project scope and complexity. Research Directors are expected to be experienced enough to lead research studies relatively autonomously. Responsibilities vary for each unique research study, but generally include:

  • Leading client meetings to help advise on approach and scope of research
  • Developing/reviewing survey questionnaires and qualitative screeners
  • Determining quotas and weighting schemes
  • Coordinating with operations team for survey programming, fielding and data processing
  • Ensuring program accuracy and making quota decisions while fielding
  • Drafting moderator guides
  • Conducting IDIs
  • Writing analysis plan, analyzing data and developing key findings
  • Interpreting output from advanced statistical analysis (correlations, segmentations, max/dif, conjoint, etc.)
  • Creating insightful and visually compelling reports and presentations
  • Managing staff assigned to the project team, and ensuring engagement, productivity, and work within budget
  • Generally accountable for overall project success including execution, problem resolution, deliverables, client management and final presentation

KRC Directors also play an essential role in helping to manage the business by:

  • Contributing to new business efforts, including writing proposals and designing budget structures and fees
  • Formally managing junior staff, including coaching through performance levels and conducting reviews
  • Providing clients with strategic guidance and valued advice based on research and knowledge of business or industry
  • Building relationships for self and company across network of teams

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

  • Proactive problem solver, eager to learn and take action
  • Highly organized, with particular focus on managing details
  • Committed to the highest level of quality and data accuracy
  • Able to manage multiple projects with competing priorities
  • Comfortable with ambiguity
  • Adept at anticipating client and senior team member needs – can manage up
  • Cares intensely about their clients’ success and the success of the company overall
  • Jumps at opportunities to learn and contribute outside of their area of specialty
  • Thinks strategically; always searching for root causes, not just symptoms
  • Eager to contribute to company infrastructure through committee participation, new initiatives or trainings, or implementation of new ideas

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

More information about KRC Research can be found at  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit


Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Other opportunities at Weber Shandwick

Interested in careers at Weber Shandwick but didn’t see a job listed that is right for you? Click the associated link based on your location to submit an application to our Canada, Hong Kong, United States and United Kingdom offices. For other locations, please check back as we continue to add new opportunities.