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PR Account Director – Consumer (12 month FTC)

London, England, United Kingdom

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses eg HSBC, Unilever, Ebay, Tinder and Pinterest to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What will you be doing?  

• Develop and maintain positive relationships with clients and improve the company’s reputation in terms of delivery and quality
• Provide strategic counsel to clients, being able to assess problems and define logical and effective solutions for clients
• Lead the delivery of high quality earned activity, which includes development of media and channel strategies, story development and management of third parties
• Brief and inform account teams. Communicate expectations/goals to team on an ongoing basis, helping to keep team motivated by communicating clear tasks and actions
• Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally
• Predict possible problems on the account and be ready to take care of any crises and action appropriately
• Work effectively with finance colleagues to deliver accurate quotations for all client projects or new business work
• Write well-structured, persuasive copy and help train others team colleagues to do the same
• Contribute innovative ideas for client and new business work, inspiring ideation amongst team members

Who are you?

• A brilliant understanding of what makes an earned story – and how to make them travel across multiple channels
• An excellent communicator, you’ll build connections quickly with the people around you
• Strategic mindset – you will be able to anticipate potential roadblocks and keep ahead of the curve with emerging trends
• Proven project management skills, leading multiple teams, as well as interagency, to deliver work that is on brief, on time, and on budget
• Strong commercial acumen and ability to ensure profitability, avoiding over-servicing
• Strong social and digital acumen – highly competent at developing and executing influencer programs, social listening and wider digital and social strategies
• Excellent project management skills with strong organisational and planning skills
• First-rate written, verbal and presentation skills; accomplished at delivering successful pitches
• Curious with a drive to deliver new and premier work for the agency and client
• A little black book of contacts built up from over the years in industry
• A good, collaborative team leader with experience of managing teams and individuals

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan

Soft Benefits:

• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and Christmas period off
• Flexible public holidays (from 2023)
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the talent team:

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.