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Brand Strategist

London, England, United Kingdom

What is brand marketing @Weber:

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real works. We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world’s leading brands and businesses eg HSBC, Iceland, Amazon Prime , Unilever  , Ebay, Tinder and Pintrest to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the works, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

  • Developing data driven insights and strategy to drive measurable impact
  • Creating impact creative that taps into culture
  • Creating channel and platform agnostic campaigns that grow organically
  • Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

Weber Shandwick is excited to be recruiting the new role of a Strategist to sit within the wider brand & consumer marketing team in London. The successful candidate will drive the development of insight-based creative ideas and impactful campaigns to support our brand and clients’ communications and business objectives.

In this role, you will be involved in all elements of strategy including creating and analysing data and market trends, shaping market research, developing strategy, solving brand challenges and working closely with creative teams to develop creative ideas. The successful candidate will partner with the wider team, including specialists from analytics, creative, design, production, integrated media and client experience to develop and deliver impactful client solutions. This new hire will play a key role in supporting both new business pitches, organic growth opportunities, and existing client work.

What will you be doing?

  • Writing creative proposals to inspire clients and stakeholders
  • Leading the strategy process from ideation through to execution
  • Providing thorough interpretation of research findings and presenting audience trends
  • Responsible for identifying various sources of information & insight appropriate to a client problem – whether that’s existing research, behaviour change data, relevant case studies or social listening
  • Creating messaging frameworks and content territories /pillars, as well as influencing overarching campaign and channel strategies

Who are you?

  • Someone with a passion for creativity and is hungry to create exceptional work
  • The ideal candidate will likely have previous experience (around 3-5 years) in marketing/communications strategy and planning ideally within a strategy department of a communications agency
  • Strong experience working on mid-large consumer brands, ideally on international and global campaigns
  • High level of comfort with research techniques and resources and insight generation
  • Excellent verbal, written and presentation communication skills
  • Possess deep intellectual curiosity about culture, media, and technology, and how they affect human behaviour
  • Be adept at distilling and simplifying compelling insights to craft creative briefs
  • Good commercial awareness


Core Benefits:

  • Private medical insurance
  • Group life assurance
  • Group income protection
  • Personal pension plan
  • Employee Assistance Programme

Flexible Benefits:

  • Buy or sell holiday
  • Additional life assurance cover
  • Critical illness insurance
  • Personal Accident Insurance
  • Dental insurance
  • Travel insurance
  • Health screening
  • Gym discounts
  • Cycle to work scheme
  • Health cash plan

Soft Benefits:

  • Flexible working with our 3:2 hybrid work model
  • 4pm Friday finish
  • Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
  • 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and Christmas period off
  • Flexible public holidays (from 2023)
  • Sweets and snacks in the office
  • Exclusive shopping discounts and perks
  • Headspace membership
  • Annual eyecare voucher
  • Season ticket loan
  • Referral bonus scheme
  • Long service bonus
  • Enhanced family leave
  • Inclusive and invisible health policies

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Other opportunities at Weber Shandwick

Interested in careers at Weber Shandwick but didn’t see a job listed that is right for you? Click the associated link based on your location to submit an application to our Canada, China, Hong Kong, United States and United Kingdom offices. For other locations, please check back as we continue to add new opportunities.