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Platform Strategist

Detroit, Michigan, United States

We Are Seeking…  
We are seeking a new Platform Strategist to join our Detroit team. The ideal candidate is someone who has previous strategy experience, a strong interest and aptitude in social media platform work, and a foundation of integrated digital media skills. You'll be expected to work within an integrated team, working with account, creative and analytics functions to ensure flawless strategic execution of the client business objectives.

Position Description 

  • Work both independently and collaboratively to develop campaign briefs and strategies focused on automotive, as part of cross-functional teams.
  • Stay up to date on the digital latest trends, creating reports and guiding the team on activating against those trends
  • Help turn observations into inspiring insights
  • Have a deep understanding of social media platforms within an understanding of how to best execute on each individually
  • Develop crisp and compelling content for client decks and pitches
  • Perform business analysis, data mining, and visual storytelling
  • Actively contribute to client meetings, creative brainstorms and strategy sessions
  • Cultivate relationships with key decision-makers across the business, including creative and digital strategists, research/analytics experts, and account teams

Qualifications

  • 4-5 years of relevant work experience
  • Strong understanding of the overall media and social landscape, with an emphasis on digital experience
  • Strong knowledge of social platforms, including paid amplification and campaign optimization
  • Familiarity with a broad set of social and media analytics tools
  • Detail-oriented, multi-tasker with excellent time-management skills
  • Strong written, verbal communication and presentation skills
  • Demonstrated ability to construct an argument supported by evidence
  • An active curiosity about brands and culture
  • Ability to quickly understand and translate complex business or policy issues
  • Strong time management, project management and organizational skills
  • Meaningfully contribute to a civil, fast paced, inclusive and positive work environment
  • Enough poise to work with multiple creative and account management colleagues across diverse experience levels and disciplines
  • Proactive, self-starter who can work well both independently and as part of a team

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. 

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. 

Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. 

Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Other opportunities at Weber Shandwick

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