Media Relations Intern (Winter/Spring 2022)
Minneapolis, Minnesota, United States
Weber Shandwick is seeking a talented winter/spring intern to work on a mix of local and national account based in our Minneapolis office. This winter/spring internship starts around mid-January 2022. This is a full-time (40 hours/week) paid internship lasting approximately 12 weeks.
- Thinking: Intellectual curiosity and creativity is a must.
- Storytelling: Understand the elements that make a story exciting and how to highlight them in what you read in the press and what you see on social media
- Communication: Speak, write and edit succinctly and compellingly.
- Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
- Interpersonal: Play nice, whether it’s in a team, with a team or independently.
- Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools are a bonus.
- Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
- Spark: Understand what sets you apart.
What You Will Be Doing
- Research: Analyze brands using various resources
- Engage: Share big ideas in brainstorms and with teams
- Plan: Assist in event coordination and logistics
- Create: Craft written communications including media materials and social content
- Hustle: Pitch stories to media, develop media lists, track placements, etc.
- Monitor: Track brands in traditional and social media, research and build media coverage reports
What We Are Looking For
- Someone who has an interest in, and enthusiasm for public relations and storytelling
- Be familiar with a variety of mainstream print/online media and social media platforms
- Able to work in a dynamic and fast-paced agency environment that values creative thinking skills
- Be eager for challenges and fosters new ideas
- Have strong oral, written and interpersonal skills while also organized and detail-oriented
Why Weber Shandwick:
Weber Shandwick’s full-time internship program is a paid opportunity for you to gain valuable experience supporting teams and helping clients solve business problems. We aren’t going to have you pouring coffee and making copies for four months—instead, you’ll really dig into the work, become a critical member of your teams, and learn what it means to “go beyond” for your clients. By the end of your internship, you’ll have learned how to successfully operate in a major organization and be able to apply learnings to the rest of your career. Through day-to-day client work and interactive trainings over the course of your internship, you’ll learn how to:
- Read and comprehend briefs, proposals and plans, and synthesize them for action.
- Write compelling materials for a variety of audiences.
- Think strategically about business issues.
- Present findings in an engaging way.
- And more! We offer intern trainings on topics ranging from preparedness, to video production, to insight development.
About Weber Shandwick
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com
Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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