Associate, Paid Search (Entry-level)
New York, New York, United States
About The Company
Resolute Digital, A Weber Shandwick Company – headquartered in NYC – with locations in Boston, Chicago, Seattle, Washington D.C., and the U.K. – is a 75-person – fully integrated, accredited and certified; performance & delivery-focused, digital marketing agency.
With well over a decade of operating history, we have been able to amass a collection of awards, certifications & experience with digital-critical platforms, and achieved high degrees of digital media success with a broad variety of clients ranging from healthcare, b2b, professional services, retail, higher education, and more.
We are proud to carry the highest level of certification Google offers. This accreditation, combined with deep expertise, and an integrated approach, has allowed us to partner with some of the world’s leading brands.
Resolute Digital, LLC was acquired by Interpublic Group’s (IPG), Weber Shandwick in November of 2017. This acquisition has solidified and extended our ability to provide cutting edge media and technology solutions to companies across the U.S. and globally.
Role and Responsibilities:
The ideal candidate for this entry-level position is enthusiastic about digital marketing and interested in learning the ins and outs of planning and executing campaigns across Google and YouTube. Supporting the Paid Search Manager in campaign research, strategy, execution and reporting, this individual will be involved in all aspects of a campaign, quickly gaining the skills necessary to lead clients of their own.
Day to Day Responsibilities:
Execute keyword research and help to identify search trends Provide strategy recommendations for keyword targeting Provide strategy for audience targeting for video campaigns on YouTube Develop strategic ad copy messaging and calls-to-action Learn the ins and outs of Google analytics and ad operations Assist with the development of client presentation materials Implement campaign tracking and QA at campaign launch Analyze data and make recommendations to optimize and improve campaign performance Stay up-to-date on Google and YouTube landscape to learn about relevant offerings, new products, and trends Support the needs of the Paid Search Manager
Strong organizational skills, attention to detail and project management ability Ability to multi-task and excel in a high-paced work environment Strong analytical skills Comprehensive knowledge of basic excel skills (pivot tables, conditional formatting, etc.) Passion for marketing Willingness to learn Some familiarity with digital marketing tactics including search engine marketing, digital video, display media, etc. Strong analytical skills and understanding of KPI's for digital media Familiarity with Google Ads Relevant internship experience
Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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