Vice President, Media Relations, Healthcare
Boston, Massachusetts, United States
Vice President, Media Relations, Healthcare
We Are Seeking
We are seeking a strong Vice President to join our Media Relations team within our Healthcare Practice. We are looking for someone who knows the media landscape and has a unique experience telling stories for counseling clients on and executing integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing
- Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists and creative team members to deliver solutions that meet program objectives.
- Foster growth and team talent as a leader on the Chicago health media team, including management of mid to junior health media team members.
- Have positive relationships with health media reporter, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage.
- Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
- Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
- Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
- Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
- Support creative ideation on a consistent basis.
- Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
- Actively participate in agency development and assist with new business.
- Business Acumen– align talent strategies to drive business goals
- Client Service– client focus and ability to build trust and rapport across all levels
- Proactivity – exhibit relentless pursuit for new and innovative talent strategies
- Collaboration– build strong relationships at all levels across the organization
- Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
- Bachelor’s Degree in Marketing, Communications, Public Relations or related field
- 8-10 years’ PR/communications experience
- Media relations experience
About Weber Shandwick
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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