Weber Shandwick

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Creative Manager

Guangzhou, China


Job Title: Creative Manager

Location: Guangzhou

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. We employ the best in the industry and beyond, working across sectors including consumer, healthcare, technology, public affairs, crisis management, digital, and social impact. Our success is built on a deep commitment to client service, to our people, to creativity and collaboration, to engaging stakeholders in new and creative ways to build brands and reputations—and to putting data, analytics and insights at the center of everything we do.

In China, we were named “Agency of the Year” at the APAC SABREs, Mumbrella, China Advertising Awards, Digital Marketing Annual Awards, Shanghai International Advertising Awards and Digital China Annual Awards – eight “Agency of the Year” award in 2018.  And we were also name “Best Culture” agency at the 2018 Campaign Asia Award, something we are extremely proud of.


About Weber Shandwick’s Values:

Engagement – we believe in listening, dialogue and actions to spark ideas and solutions

Respect – we treat people with kindness, fairness, dignity and civility

Inclusion – we seek diverse perspectives and voices, and cultivate inclusive environments

Truth – facts matter. We work with integrity and courage


About this role:

We are looking for a Creative Manager based in Guangzhou to help us build on the momentum we have already created, driving growth by producing creatively ambitious, future-facing work that is driven by innovation and technology as we solve for our clients.


Key Responsibilities:

  • Creativity – Foster a culture of creative innovation. Leading concept, creative development, presentation of ideas and in delivering innovative projects from brief to production
  • Client Management – Partner with the heads of major client teams to grow and strengthen client relationships. Lead execution of concept and creative development with major clients across the network on behalf of Weber Shandwick
  • New Business – Creatively oversee and seek out new and organic business opportunities, leading the execution of concept and creative development with major clients
  • Commercial acumen – Price creative work at the right level and to its true value, ensuring YoY growth in line with wider business targets and to continue to grow creative practice
  • Innovation – Responsible for high quality, creativity, and innovation across all platforms, with keen interest in and understanding of creative uses of technology and AI
  • Industry Knowledge and Expertise – Awareness of different awards and the standard required, locally and globally, and in being the creative voice, providing thought leadership inside and outside of the organization


You will have:

  • Experience working as a Creative Manager, with a track record of concept development, art direction or copywriting within an integrated marketing, creative, advertising, or public relations agency setting
  • Previous experience and demonstrated examples of transforming strategic opportunities and briefs into best-in-class creative, that are driven by technology and innovation
  • Hold a strong understanding of earned media with previous exposure to use of digital platforms
  • A proactive approach to ideas – you make things happen and are able to see the opportunities beyond the briefs
  • Ability to go beyond the job description when and where required, holding a team mentality
  • Full understanding of production and storytelling through multiple channels, including digital, social, copy, art direction, video production and technology
  • Excellent presenting skills: articulate, passionate, authoritative, charming, capable of instilling confidence

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Other opportunities at Weber Shandwick

Interested in careers at Weber Shandwick but didn’t see a job listed that is right for you? Click the associated link based on your location to submit an application to our Canada, China, Hong Kong, United States and United Kingdom offices. For other locations, please check back as we continue to add new opportunities.