Baltimore, Maryland, United States
MEDIA PLANNER (Specialist, Paid Planning & Buying)
Resolute Digital is a data driven marketing and technology firm headquartered in Baltimore. Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design. Its’ data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world’s leading companies and brands.
Resolute is part of Weber Shandwick a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Role and Responsibilities
The Media Planner/Strategist would be responsible for executing day-to-day digital media planning/buying and client service activities associated with assigned accounts, with an emphasis on paid social management.
S/he would collaborate with the digital marketing team (Search, Analytics) in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships. Must be expert at analyzing data, thinking creatively and coming up with innovative media strategies to deliver to clients.
External Relationship Management:
- Assists account lead in maintaining and growing successful client relationships
- Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
- Participates in client meetings and presentations
- Works closely with publishers/vendors to develop productive working relationships that drive results for clients
- Works directly in social interfaces and, when applicable, leverages social support reps to drive results for clients
- Stays up-to-date on paid social landscape to learn about relevant offerings, new products, and trends
Media Planning/Buying (emphasis on Paid Social)
- Reviews client briefs and sets planning process in motion
- Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers/vendors
- Reviews RFPs and filters/compiles most compelling proposals
- Selects appropriate social platforms and campaign objectives based on client goals
- Develops target segments to leverage based on client feedback
- Develops presentation materials for client review and adapts/finalizes based on feedback
- Ensures social tracking, audience building, and billing is setup prior to campaign launch
- Works with Creative team on ad development to ensure creative is delivered to spec and supports media strategy
- Works with Analytics and Ad Ops team for any tagging/reporting requirements
- Assists with campaign reporting activities based on agreed upon cadence
- Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
- Manages campaign execution from start to finish
- Supports the needs of direct manager and Media Supervisor
- Strong client and team leadership qualities
- Strong organizational skills, attention to detail and project management ability
- Experience in managing digital campaigns; strong analytical skills and understanding of KPI's for digital media
- Experience planning and buying social campaigns
- Experience working with Facebook Power Editor, Twitter Ads, Pinterest for Business, Snapchat Advertising, etc.
- Knowledge of paid social landscape and the ever-changing ad products available
- Google Analytics Certification is a plus
- Bachelor’s degree required
- 2+ years of relevant experience needed
Resolute is proud to be an Equal Opportunity/Affirmative Action employer. Resolute recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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