Vice President, Paid Planning & Buying
Washington, District of Columbia, United States
Resolute Digital is a data driven marketing and technology firm headquartered in New York. Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design. Its’ data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world’s leading companies and brands.
Resolute is part of Weber Shandwick a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Roles and Responsibilities:
The Vice President – Paid Media is a senior management position accountable for all aspects of assigned clients’ paid media programs. The VP is responsible for managing an integrated paid media team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.
Media Strategy & Planning
- Successfully build, grow and “own” client relationships – understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
- Lead strategic and tactical planning activities – accountable for developing, implementing and maintaining media plans that deliver against client objectives/strategies
- Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
- Manage and be accountable for client budgets and timelines, oversee reports and client billing
- Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
- Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
- Keep abreast of current events, media and any industry trends that impact your client’s business
- Manage and develop a team of direct reports – maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them
- Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry
- Work closely with team to set brand strategies and develop media plans
- Accurately, objectively and constructively evaluate performance of direct reports
- Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
- Foster an environment which encourages intelligent risk taking, innovation and creativity
Agency Growth & Operations
- Exhibit ambition by driving agency thought leadership and new business
- Actively assist with and participate in new business pitches
- Help own the financial aspects of your team – profitability by client, staffing needs, etc.
- Assist SVP, Media with finance operations and quality analysis as it relates to media billing
- Assist SVP, Media with media operations process and compliance of team members
- 10+ years of integrated media experience with strong client and team leadership qualities
- Experience planning and buying across online and offline media channels
- Strong analytical skills and understanding of KPI’s and attribution
- Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
- Experience working with media management tools (e.g. Mediaocean)
Resolute is proud to be an Equal Opportunity/Affirmative Action employer. Resolute recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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