Homegrown innovation

Products & programs

When you’re a Weber Shandwick client, you have access to a suite of exclusive tools and platforms that cover blind spots in the marketing services industry.


Code+ify is a first-of-its kind, end-to-end solution from United Minds to help leaders define, resource and amplify their DE&I strategy and communications – providing a roadmap for analysis, planning and progress. The approach runs from gathering insights to setting and resourcing internal and external DE&I strategy, to storytelling and risk management.


Our recent EX research uncovered a critical insight: employees are eager to make a positive contribution to the business. They are increasingly moving away from a purely contractual relationship with their employer, and toward a relationship that includes commitments on both sides – to a positive environment, to wellness, to inclusivity and to flexibility. That’s why we use a new, proprietary model of employee experience that reflects this desired compact.

Cultural Vigilance

Typically seen as a company’s most precious asset, culture can quickly become its biggest liability. Our suite of offerings from United Minds helps organizations and business leaders surface cultural vulnerabilities, develop crisis response strategies and purposefully shift culture to support business strategy and ethical behavior.


Firebell is Weber Shandwick’s proprietary, award-winning crisis simulation platform and training offering. Through Firebell, participants actively engage in a real-time online attack of their brand or organization — all in a secure, controlled environment.


Conference+ from our Flipside team is a fully-managed, digital streaming platform and service allowing organizations to host dynamic, branded events – from large-scale conferences to team workshops.

Culture Tap

The best, most compelling ideas in a complex and crowded environment are ideas that earn attention and that expertly intersect culture. Our Culture Tap team identifies trending opportunities in real time – connecting our client brands to the cultural moments people care about.

Element Scientific Communications

Led and staffed by former scientists and science writers in the United States, Europe and Asia, this industry-leading team of communicators incites change through science. They define strategies, create dynamic content and develop engagement platforms that elevate the leadership and advance the business goals of science-driven organizations around the globe.

Media Genius

Media Genius is a Weber Shandwick offering focused on tracking, investigating and acting amidst media and culture change. In addition to published research, insights and a biweekly newsletter, the extended Media Genius team is also a learning community focused on media and cultural literacy.

Media Security

Building on the strength of our crisis management practice and powered by insights from some of the leading institutions combating misinformation and disinformation – and an exclusive partnership with threat detection platform, Blackbird.AI – our Media Security Center advises clients through conversation benchmarking and monitoring, scenario planning and simulation, and advanced campaign design.