Homegrown Innovation

Products & Programs

Our clients have access to a suite of exclusive tools and platforms meant to cover blind spots in the marketing services industry.


Firebell is Weber Shandwick’s proprietary, award-winning crisis simulation platform and training offering. Through Firebell, participants actively engage in a real-time online attack of their brand or organization — all in a secure, controlled environment.

Contact: David Krejci


GoLive is our, award-winning, live broadcasting offering that incorporates real-time storytelling, broadcast quality-production and social distribution that gets client content in front of the right audiences at the right time.

Contact: Marissa Sweazy


Mediaco, our flagship integrated media platform, is a suite of digital content tools and services that drive client business objectives at scale. Whether it’s creating and distributing dynamic content to drive client reputation, building full-scale digital products, or establishing a sustained content operation to drive brand development, we build custom integrated media solution that delivers the engagement and action.

Contact: Chris Perry

Mobile Command

MobileCommand is a Weber Shandwick mobile app and web platform for real-time crisis management. MobileCommand provides an efficient, and portable platform for all aspects of crisis management – materials, protocols, team communication – in a secure, digital environment.

Contact: Peter Duda


VoiceUp is a video series Weber Shandwick created in partnership with SellersEaston Media. The series is designed to tell the stories of female executives and accelerate gender parity in the executive ranks.

Contact: Carol Ballock


Q is an AI-powered assistant for brand community management. Q recognizes conversation on brands’ social channels, notifies team members via a mobile app and recommends responses to inquiries and comments.

Contact: Eric Weitner