Tom Beckman

Global Chief Creative Officer

Tom’s professional journey has been a pursuit of making companies and brands play a more meaningful role in culture and society overall. He is a frequent speaker, teacher, juror and award recipient at industry institutions such as TED, Cannes Lions, Stockholm School of Economics and Miami Ad School.

Tom Beckman

They say awareness creates value. We believe value creates awareness.


What’s the best piece of career advice you’ve ever gotten?

“Do what you feel in your heart to be right – for you’ll be criticized anyway,” is good advice for any consultant from Eleanor Roosevelt.

What’s something surprising people might not know about you?

I don’t play chess very well.

What’s your favorite way to unwind in your free time?

I’ve found that most near-life-experiences happens around fun people, food and drink. And sometimes in the forest.

What’s the coolest (or weirdest) place a project has taken you?

Detroit. Have you been there?

What’s your favorite thing about NYC?

The city makes you feel small and insignificant. You’re just part of something bigger that couldn’t care less about you. A form of ego dissolution, which is grounding and comforting.

What’s your favorite restaurant in NYC?

Oh, I can’t tell you. They don’t want you there. They don’t want me either. Which is typical for NYC, I guess.

What is your most-used app on your phone?

Shazam. It identifies and captures the soundtrack of my life.