Micho Spring

Chief Reputation Officer

Micho Spring

Everything communicates. Having had to adapt to a new culture at an early age, I learned the power of communications and storytelling to transcend culture and build community and the importance of having core values to ground you in an ever changing world.


How long have you worked at Weber Shandwick?

25 years

In five words or less, how would you describe your Weber Shandwick colleagues?

Collaborative, entrepreneurial, curious and kind.

What is the best restaurant / your favorite meal in Boston?

9 Park overlooking the Boston Commons and the State House

What is something people may not know about you?

That I did not speak English until I was 10.

What’s your passion outside of the workplace?

My five grandchildren! They have taught me again not to take myself too seriously, the power of storytelling and the wisdom of owning up to bad news first.

What’s the coolest (or weirdest) place a project has taken you?

The Roosevelt Room in the White House, where I spent 90 minutes helping President Obama with his speech to the Cuban people when he visited Havana in 2016.