Weber Shandwick U.S. West Region Expands Data and Analytics, Digital & Integrated Media Expertise with New Senior Hires
Weber Shandwick announced today the appointment of three new senior hires in its U.S. West region to serve client needs across data & analytics, planning and integrated media. Reese McGillie joins as senior vice president and head of analytics in the West, based out of Seattle. In San Francisco, Kristin Marlow joins as executive vice president, digital innovation lead and co-lead, integrated media, and Liz Keller joins as executive vice president and lead of planning and insights. In addition to their regional roles, McGillie, Keller and Marlow will be part of The X Practice, Weber Shandwick’s new agency model combining its innovation and technology-focused capabilities.
“Bringing in exceptional industry talent to help lead Weber Shandwick in the West is reflective of our acceleration and our continued investment in key growth areas from data & analytics to integrated media,” said Luca Penati, president of Weber Shandwick West. “Reese, Liz and Kristin each have extensive expertise in the respective and expanding solutions areas that our clients require.”
Reese McGillie has led analytics teams at POSSIBLE, Zillow and Getty Images across a nearly 20-year career, most recently serving as head of experience analytics at Merkle. McGillie’s hire further strengthens Weber Shandwick’s global data & analytics prowess. At Weber Shandwick, McGillie will have oversight of all data & analytics innovation and solutions for clients out of the West region.
A seasoned digital strategist, Kristin Marlow has created measureable, insights-driven customer acquisition, engagement and retention programs for clients of all sizes over nearly two decades in the industry. Most recently the media practice lead for SapientRazorfish’s western region, Marlow was previously the head of global digital marketing for Montage Hotel & Resorts. At Weber Shandwick, Marlow will lead digital innovation with oversight of integrated media across San Francisco, Silicon Valley, Seattle and Los Angeles.
Liz Keller brings two decades of experience to her role with Weber Shandwick, in which she will oversee the strategic planning teams in San Francisco, Silicon Valley, Seattle and Los Angeles. Keller joins Weber Shandwick West from Flipside, a Weber Shandwick company based in London, UK, where she was head of strategy for over two years. With Flipside, and in prior roles with digital consulting agency Friday and Edelman, Keller spent nearly a decade driving strategic processes and business solutions, working cross-sector with global clients and companies based in the UK and EMEA.