Weber Shandwick Transforms EMEA Strategy Offer as United Minds Opens in London

Press Release

Weber Shandwick Transforms EMEA Strategy Offer as United Minds Opens in London


LONDON, 16 February, 2015 – Weber Shandwick announced today that the firm’s Stockholm-based business intelligence unit, United Minds, will open up shop in London as the firm continues to  enhance the business-centric, strategic expertise available to Weber Shandwick clients across EMEA. Headed up by Hélène Vinberg, associate at Prime and United Minds, this new presence in Weber Shandwick’s EMEA hub, in addition to newly-appointed UK Director of Analytics Elizabeth Gladwin and a flourishing analytics practice in Germany, bolsters the agency’s strategic planning and analytics offer, led across EMEA by Chief Strategy Officer Adam Mack.

In 2014, Weber Shandwick acquired leading Swedish PR agency Prime and its business intelligence arm, United Minds. With expertise ranging from marketing communications, public affairs and sustainability to public sector, change management and issues management, Prime is one of Europe’s most awarded communications agencies, responsible for some of the industry’s most creative and innovative campaigns. Sitting at the heart of Prime’s success is United Minds, a multi-sector strategy and planning division that brings together strategists with deep expertise, scale and sophistication spanning political polling, management consulting, market analysis, statistics, trend analysis, consumer behavior and communications consulting.

“In an age where markets quickly change and companies can go from global market leader to obsolete in a period of years, understanding market and societal context and its impact on business is a crucial capability for success,” said Vinberg. ” At United Minds we partner with our clients not merely to understand the ever-changing and disruptive context of their business landscape, but also to act on it to leverage opportunities and mitigate risks. Our quantitative and qualitative experts, together with our analytical and strategic minds, turn information and data into insights and strategic direction, not just for brand, marketing and communications but also for product and service development to drive business results for our clients.”

“We are delighted to welcome Hélène and the United Minds team to London,” said Colin Byrne, CEO, UK & EMEA, Weber Shandwick. ”They bring with them a wealth of talent which will help meet increasing client appetite for high-quality strategic counsel through analytics and deep insights.”

About Weber Shandwick

Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 23 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit

About United Minds

United Minds is an analysis and strategy consultancy firm based in Stockholm, Sweden. We are 26 specialists with background in politics, management consulting, market analysis, statistics, trend analysis, consumer behavior, communications as well as other areas. The company was founded in 1999. In 2003 United Minds became a part of Prime, one of the worlds most rewarded communications firms. Together we form Sweden’s largest communications firm, with 130 consultants with expertise in marketing communication, public affairs, sustainability, public sector and change management as well as issue management.