Weber Shandwick Tops Holmes Report’s Creative Index
NEW YORK, Sept. 13, 2012 – Weber Shandwick, one of the world’s leading global public relations firms, was named the most creative PR agency in the world by the Holmes Report. The recognition, based on the first-place finish for Weber Shandwick in its Creative Index, takes into consideration award-winning campaigns from industry shows throughout Europe, North America and Asia and across multiple industry sectors.
“I’m extremely proud of Weber Shandwick being named the world’s most creative PR agency by the Holmes Report. This honor, based on the compilation of award shows across the globe, is a recognition of our staff’s commitment to finding the most creative ideas to advance our client’s interests,” said Harris Diamond, CEO, Weber Shandwick.
To compile these rankings the Holmes Report selected more than 20 key global, regional and local PR award shows over a 12-month period, using the 2012 Cannes Lions as a cut-off date. Some of the shows included were the various PRWeek Awards, European Excellence Awards, Cannes PR Lions and its own SABRE Awards. Each show was then weighted according to knowledge of its scope/scale, significance, geographic remit; and reputation within the PR community.