Weber Shandwick Selected as U.S. Public Relations Agency of Record for NETGEAR, Inc.
SUNNYVALE, September 7, 2011 – Weber Shandwick has been selected as NETGEAR® Inc.’s (NASDAQGM: NTGR) U.S. agency of record, following a competitive pitch. The firm began work in July, providing strategic public relations counsel, and consumer and trade public relations support for the company’s marketing initiatives.
“Weber Shandwick’s experience across both consumer and business focused technology, coupled with a strong pedigree in lifestyle marketing and product review management, is what stood out,” said Judy Hoffmann, senior director of worldwide marketing communications for NETGEAR, Inc. “The team’s experience was aligned with our focus on the needs of consumers and small – medium enterprises.”
NETGEAR is a global networking company that delivers innovative products to consumers, businesses and Internet service providers. For consumers, the company makes high performance, dependable and easy home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, it provides networking, storage and security solutions without the cost and complexity of traditional offerings from legacy competitors. The company also supplies the top Internet service providers worldwide with retail proven, whole home solutions for their customers.
“Our charter with NETGEAR is twofold; to continue to expand its strong brand among consumers and small business owners, while raising awareness of its extremely competitive proposition for security, storage and networking in the medium enterprise market,” said Tony Hynes, executive vice president at Weber Shandwick. “Our Weber Shandwick team is uniquely qualified to deliver communications programs across this spectrum.”
The NETGEAR win continues a strong run of success for Weber Shandwick in its Northern California region.