Weber Shandwick Names Susan Howe President, Global Consumer Marketing; Rana Komar, General Manager, Chicago 

Howe, previously Weber Shandwick’s president, Chicago, has been with the firm for 17 years. She will oversee the firm’s largest practice area, bringing her global experience in consumer marketing, PR and digital to bear on behalf of clients. Howe will be responsible for building client relationships globally, and helping to expand the Consumer Marketing practice’s reach, expertise and offerings in the market. She reports to Gail Heimann, president, Weber Shandwick.

 

Howe has led award-winning, strategic campaigns for many of the agency’s long-standing consumer clients, including Unilever and Oreo. She has specific expertise in food and nutrition, health and beauty, and household products. Howe is known for providing strategic oversight to brand campaigns with a focus on driving digital/social, consumer and influencer engagement.

Komar has been named general manager of Chicago, the firm’s third largest operation. She has served in leadership roles in the Chicago office and within the firm’s Consumer Marketing practice, and has contributed strong and steady growth. Komar has been with Weber Shandwick for more than 13 years and has responsibility for several of the firm’s major consumer marketing and consumer health clients, including Mars and Novartis Animal Health, among others. She will report to Sara Gavin, president, North America.

 

“Whether developing programming that builds brand loyalty, showcases industry leadership or supports brand innovation, Rana brings brand stories to life through rich content and the intersection of traditional and social media,” said Heimann. “She will be active in building out our presence and partners in Chicago to drive our continued success in this dynamic market.”