Weber Shandwick Names Melissa Golden Atlanta General Manager
Weber Shandwick announced today the appointment of Melissa Golden as executive vice president and general manager, Atlanta. Golden brings an extensive background in integrated marketing and communications, with 25 years of experience across nonprofit, agency and corporate roles. She oversees Weber Shandwick’s Atlanta operation with a focus on delivering strategic, business-driving work for clients and fostering an inclusive and collaborative culture.
“Melissa brings an incredible background in integrated communications for some of the most recognized corporate brands and nonprofits, harnessing the power of creative to deepen business and societal impact,” said Joy Farber Kolo, president of Weber Shandwick East. “Combined with her years of experience leading large teams to success while driving remarkable growth, Melissa is an excellent choice to lead and grow our Atlanta operation – helping us play a meaningful role in the city’s thriving business community and cultivate great careers for some of the best and brightest practitioners in Atlanta.”
Over her career, Golden has held senior roles across the corporate and nonprofit sectors. Most recently, Golden spent more than six years at Ketchum, where she led integrated communications work for some of its largest clients and launched the firm’s Purpose Practice, working with companies to identify social impact platforms and forge nonprofit partnerships to drive brand and corporate reputation. Prior to Ketchum, Golden led communications and marketing efforts for nonprofit organizations such as Teach For America and Points of Light / HandsOn Network.
“Atlanta is not only where many of our country’s largest enterprises call home, it’s also a growing hub of innovation in the Southeast region and across the U.S.,” Golden said. “I’m thrilled to join Weber Shandwick and build on its strong foundation and team in Atlanta, by tapping the best of the firm’s network to provide creative, data-driven solutions that drive our clients’ businesses forward.”