Weber Shandwick Launches Media Genius Fellowship & Exchange Summer Learning Programs
Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, today announced the launch of two summer learning programs offering students a deep dive into the rapidly evolving media landscape: the Media Genius Fellowship and Media Genius Exchange. Tailored toward college students and recent graduates, the remote sessions expand on last year’s award-winning Media Genius virtual learning program, which brought together students and industry guests to study media amidst the pandemic.
The 2021 Media Genius Fellowship is a six-week, paid immersion into trends reshaping media, culture, and technology. Ten Fellows will work full-time with our Media Genius team to dig into new platforms, emerging content formats and evolving uses of tech – and their impact on marketing and communications. Media Genius Exchange is a six-week, discussion-based learning community, in which 50 students will explore and debate key issues facing today’s media ecosystem.
“Making sense of media, culture and technology grows more challenging each day. Building new tools to understand shifts and combat dangers is core to what we do. For us to get there, we need to rely on the next generation of industry talent,” said Chris Perry, Chief Innovation Officer, Weber Shandwick. “We were energized by the insights coming out of last year’s student program, and we look forward to continuing that dialogue this summer.”
These programs are the newest extension of Media Genius, a Weber Shandwick Innovation Lab focused on tracking, investigating and adapting to media and culture change. Since Media Genius’ inception as a signal-spotting newsletter and study guide in 2018, Weber Shandwick has deepened its commitment to media literacy, building out tools and resources to help communicators understand and act amidst constant change. Media Genius has since expanded to include global trend presentations, proprietary research, student programming and bespoke client learning and development programs.
The inaugural Media Genius Master Class: Fellows Edition, which convened nearly 100 participants from 10 countries, won a PRovoke IN2 SABRE award for best agency event. Late last year, Weber Shandwick’s Media Genius team, in partnership with the Institute for the Future, released What Comes After the Coherence Crash: A Guide to Sensemaking in 2020 and Beyond, a six-month research project detailing the burgeoning behaviors accelerated by emerging technologies and a new media ecosystem.
To learn more and apply to the Media Genius Fellowship or Media Genius Exchange visit here. Applications close May 4th, and applicants will be notified May 21st .