Weber Shandwick Launches GoLive
NEW YORK, June 13, 2013 – Weber Shandwick has announced the launch of GoLive, a creative service offering that incorporates live storytelling, broadcast quality-production and social distribution that gets client content in front of the right audiences at the right time. GoLive is incorporated into Mediaco, Weber Shandwick’s recently launched practice that delivers a comprehensive approach to brand publishing.
The addition of GoLive provides a new way for brands to create compelling content to extend news distribution, corporate communications and brand campaigns through live, original storytelling. GoLive includes production of digital broadcast segments, news conferences, investor meetings and global employee events. It is led by Ian Cohen, Emmy® award-winning producer, formerly of the Rachael Ray and Martha Stewart TV shows and George F. Snell III, a former journalist and senior lead in the firm’s Digital practice. More on GoLive and program examples can be found here.
“Given how pervasively media behaviors are rooted in the here and now, content must be made for real-time engagement,” said Chris Perry, president of Digital at Weber Shandwick. “GoLive allows us to develop live, original content that not only sparks awareness, but gets people excited and inspired to share it.”
Weber Shandwick has staged GoLive video events for clients including Verizon Wireless, Ocean Spray, RadioShack, Concur and Life is good. Events incorporate the firm’s growing team of video producers, writers, editors and syndication experts who develop and share content with targeted customers, media, influencers, investors and employees. GoLive can be integrated into existing digital and social media programs or can be a standalone event.
About Weber Shandwick Digital
Weber Shandwick’s Digital practice is a fast-growing network within the agency comprising more than 500 digital, social media and content specialists. The firm has received numerous industry awards and was named a “Top 4 Employer for Social Media Professionals” by Mashable. It remains at the forefront of innovation through its proprietary methodologies and applications. Weber Shandwick recently launched Mediaco, specializing in helping clients apply publishing practices to their communications and marketing programs. Its social crisis simulator, FireBell, is an award-winning, proprietary application that allows clients to participate in real-time online crisis simulation drills in a secure, off the-internet environment. It also introduced Content Fusion, an approach that defines an organization’s own unique storytelling ecosystem by identifying stories that can best be told in each respective format and driving the stories through an ecosystem of traditional, digital, social media and company-owned channels.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns including being named both The Holmes Report’s 2012 Global Agency of the Year and the “Most Creative PR Firm in the World,” based on the agency’s first-place finish in its “Creative Index,” as well as PR News’ 2012 Digital PR Firm of the Year. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. The firm has deep, award-winning expertise in social media and digital marketing that helps drive engagement. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.