Weber Shandwick Hires Award-Winning Journalist and Former Dean, Brett Pulley, in Corporate Content and Senior Media Strategy Role
NEW YORK – February 11, 2016 – Weber Shandwick, one of the world’s leading global communications and engagement firms, announced today that author and award-winning journalist Brett Pulley has joined the firm as executive vice president and managing director, corporate content and media strategy. Pulley was most recently dean of the Scripps Howard School of Journalism and Communications at Hampton University.
Based in the firm’s New York office, Pulley joins the firm’s Corporate practice and will oversee corporate and business-to-business content, as well as provide high-level media strategy and crisis/issues counsel to clients.
Pulley’s impressive career as a journalist and senior editor includes covering a wide range of industries, companies and business issues for The Wall Street Journal, Forbes, Bloomberg and The New York Times. Accolades for his work include a Pulitzer Prize nomination while at The New York Times and two first-place annual prizes from the National Association of Black Journalists in 1994 and 2002. He has appeared frequently as a guest on various business television programs providing expert commentary, and is the author of “The Billion Dollar BET,” which explores the career of Black Entertainment Television’s founder, Robert L. Johnson. Most recently, Pulley worked to strengthen academic programs and grow opportunities for students at his alma mater, Hampton University’s Scripps Howard School of Journalism and Communications.
“We’re thrilled to have such an accomplished and highly-regarded expert as Brett join our team as we continue to place content and media strategy at the core of our work for clients,” said Paul Jensen, president, North America Corporate practice. “Seasoned storytellers like Brett are invaluable in helping companies develop media and content strategies that drive engagement with their key stakeholders.”
“The transformative changes we’ve seen in media and technology over the last decade have created an exciting opportunity for communicators as companies and brands embrace new and innovative ways to tell their stories,” Pulley said. “Weber Shandwick has long been a leader in engaging storytelling, and I’m looking forward to working with the various teams across the firm to bring media and content strategies to clients.”
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About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries and operations extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, The Holmes Report’s Global Agency of the Year in 2014 and 2015 and PRWeek’s 2015 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit https://www.webershandwick.com/.