Reputation Warfare: Assault by Keyboard
Companies trying to protect their good names are increasingly coming under assault from small-scale antagonists: dissatisfied customers, disgruntled employees—virtually anyone with a personal computer and an ax to grind. Reputational attacks are now striking any organization. The article, written by Weber Shandwick’s chief reputation strategist Leslie Gaines-Ross, was featured in Harvard Business Review and describes how companies can adopt new social tools and take the principles of reputation warfare to heart to protect business from online detractors. Several best practices and new strategies are featured such as responding at high speed, empowering teams to tell their side of the story, stockpiling credentials, finding sympathetic third parties, and going rogue by seizing opportunities provided by social media.
To read a copy of the article, click here.